Articles by Stephanie
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Stephanie Maher reposted thisStephanie Maher reposted thisI came for the eye patches, but I stayed for the social media teams. 😂 Fenty Skin, Huda Beauty, and Glow Recipe had people asking, “Who copied who?” Then other brands started joining in, and I was taking screenshots of everything. There’s a lot here about reacting to competitors, joining a trend and giving your social media manager room to do their job. So I moved my planned newsletter to next week and wrote about this instead. Read the full breakdown below. 👇Everybody Had Eye Patches. The Social Media Teams Made It InterestingEverybody Had Eye Patches. The Social Media Teams Made It Interesting
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Stephanie Maher shared thisAlways remembered.Stephanie Maher shared this“I was in…” We all remember where we were on 9/11. For those of us in New York, the morning unfolded in real time around us. But the shock traveled far beyond the city. People everywhere can still tell you where they were when they heard. That morning, my friend Gilles Peress drove toward the Brooklyn Bridge. When he could go no farther by car, he parked and walked across into Lower Manhattan, against the flow of people leaving. He arrived near the World Trade Center as the second tower was falling. Soon after, Gilles, Michael Shulan, Alice Rose George, and Charles Traub created here is new york: a democracy of photographs in a storefront at 116 Prince Street in SoHo. People brought photographs: work by professionals, and pictures made by people who had simply been there. First responders. Dust and ash. Signs asking for peace. Memorials. A city trying to understand what it had just seen. The photographs were hung side by side—unframed, without names, without hierarchy. I remember what it meant to have somewhere to go. To stand among strangers. To look at the photographs. To grieve. To be quiet together. Today, we remember.
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Stephanie Maher shared thisFunny thing is: I thought she ruined the shot when she stood up. 💜#SpontaneousSupermodel Now, the legal marketing lesson is….😁Stephanie Maher shared thisNobody touches Darwin on Daisy’s watch. 🐾🦎 Liz Lindley, Esq.’s pup seems to have claimed our favorite rainbow chameleon as her own — and we’re not about to argue with that face. 💜 📸 : Stephanie Maher #Jaffe #AdapttoChange #Pets
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Stephanie Maher shared this"Please don’t shiv your brother.” My sister-in-law (Christina Maher) calmly said this to my then-two-year-old, feral nephew as he maniacally waved a plastic knife in his brother’s general direction during a family lunch. No one at the table even batted an eyelash. Because in the Maher family, you don’t need a rule until you need a rule. Heartwarming, isn’t it? I hadn’t thought about that particular family moment in years—until I saw this sign on the back of a seat on a double-decker tourist bus in Brussels. And all I could think was: There is absolutely a story behind this sign. Sit? OK. Stand? Decapitation. That is an extremely specific escalation. And while I may never know what happened on a Brussels sightseeing bus to warrant this particular piece of visual guidance, it got me thinking about the fail safes legal marketers have or inherit. The event planner’s miscellaneous box containing a solution to a problem no reasonable person could have anticipated. The BD coach who is prepared to counter even the most creative reason an attorney gives for avoiding the thing that will help build their business. The database manager who insists, with slightly alarming conviction, that there WILL be a naming convention. And the marketing manager who keeps the email that simply says, “Approved. Thank you.” Some of what looks like bureaucracy is really just institutional memory with a procedure attached. Something went wrong at an event that no one saw coming. An attorney once produced an objection so inventive that it had to be added to the repertoire. An old proposal everyone remembered couldn’t be found because no one could remember what it had been called. And something that had absolutely, positively been approved was later remembered… differently. And suddenly, the oddly specific precaution doesn’t seem quite so odd. So maybe the better question isn’t, “Why do we have this ridiculous rule?” It’s “What happened that made us need it?” Because chances are, somebody knows. And if the answer involves a two-year-old with a plastic knife, maybe keep the rule indefinitely.
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Stephanie Maher shared thisThere are certain parts of legal marketing where I know just enough to know they’re important - and also enough to make my head hurt when I think about them too long. Schema is one of those things. As AI continues to change how people search for and find law firms, helping machines understand not just the words on your website but what those words mean - and how your attorneys, practices, offices and content connect - matters more than ever. Fortunately, Brian Alford is very good at taking complicated web-development concepts and explaining why the rest of us should care. Do I want to personally spend my afternoon thinking about structured data and schema markup? Absolutely not. Do I want the people responsible for our clients’ websites thinking very seriously about it? Absolutely yes. Brian explains why schema is becoming another important piece of the AEO/AI visibility puzzle - alongside the less headache-inducing things many of us already understand, like strong content, SEO, earned media and authority. Worth a read. Even if the word “schema” makes your eyes glaze over a little.Stephanie Maher shared thisAs law firms race to become the answer in #AEO and #AI-generated search, one increasingly important tool is something many legal marketers haven't considered: #schema. Schema is standardized code that helps search engines and AI systems understand what information on a law firm’s website means — and how attorneys, practices, offices, articles, and other content connect. In a new article published on Law.com and Law Journal Newsletters' "Marketing the Law Firm," Jaffe Director of Web Development Brian Alford explains why schema is becoming an important layer in the race for AI visibility — and why it works best as part of a bigger picture that includes traditional #SEO, authoritative content, earned media, rankings, and other credibility signals. Read more >>> https://lnkd.in/echnDpdd #SchemaMarkup #LegalMarketing #LawFirmMarketing #AIVisibility
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Stephanie Maher shared thisIf y'all didn't already know, I'm a huge #BTS fan. And today, they couldn't have made me prouder to be ARMY - not because of another award, but because of the one they chose to stop chasing. Quick recap: BTS announced they will no longer submit their music for Grammy consideration. While the guys haven’t explicitly framed it this way, fans and industry observers see the decision as a direct response to the Recording Academy's creation of a separate category for Asian music - a move critics (myself included) have described as segregation dressed up as inclusion. I don't see BTS’ decision to step away as quitting. I see it as self-respect. They didn't walk away because they couldn't compete. They’d already proven they could. They released English-language singles. They embraced a brighter, more radio-friendly sound. They checked every box people said they needed to check to be "Grammy worthy." It still wasn't enough. The irony is that BTS never needed the Grammys. BTS had/has already conquered the world. They sold out stadiums on every continent. They've inspired millions of people in dozens of languages. They've changed lives - including mine - without a gold gramophone sitting on a shelf. What I've always loved most about BTS wasn't the English pop singles. It was everything those songs couldn't fully capture: the poetic lyricism, the seamless blend of Korean and English, the deeply personal storytelling, and the willingness to write about fear, grief, ambition, mental health, and hope. That's what made them extraordinary long before award shows started paying attention. Watching them step away made me think about how many times we might face a similar crossroad moment in our careers. Whether to stay in workplaces that ask us to become a more convenient version of ourselves because we're convinced the next promotion, the bigger title, or the external validation will finally make it worth it. Sometimes perseverance is the right answer. Sometimes the bravest thing you can do is recognize that you've already proven yourself. The world is much bigger than the one organization, one manager, one client, or one opportunity that's refusing to see your value. Don't spend so much time trying to fit into a room that was never built for you that you miss the people, communities, and opportunities that will value you because of who you are, not in spite of it. After all, BTS didn't become one of the world's most influential artists by becoming less of themselves. So even if you aren't ARMY, I hope you'll take a page out of their book: seek out or create the kind of culture where you don't have to earn the right to be yourself, where what makes you unique is celebrated, and where you're empowered to thrive. #MusicWithoutBorders
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Stephanie Maher reposted thisStephanie Maher reposted thisAI Adoption isn't the problem anymore. Governance is. A recent survey released by NALP found that nearly half of the law school class of 2022 finds AI "essential" to their daily work, and roughly four in five firms provide access to it. Those attorneys are researching, drafting, and summarizing with AI whether or not anyone at the firm has written down the rules. That's not a discipline problem. It's a policy vacuum. And when a hallucinated citation lands in a filing, it's the firm that answers for it. A firm-wide AI policy doesn't slow anyone down. It answers four questions your people are currently guessing at: 🟢 Which tools are approved? 🟣 How does client data remain confidential? 🟢 Who verifies output before anything is filed? 🟣 How does AI-assisted time get billed? Jaffe's complimentary AI policy template covers all of it: approved and prohibited tools, confidentiality protocols, court filing verification checklists, billing standards, and training requirements. Free to download and customize for your firm! https://lnkd.in/e5PRgd72 #LegalMarketing #LawFirmManagement #LegalAI #LawFirmLeadership
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Stephanie Maher shared thisPeople will always ALWAYS remember how you made them feel. It's been over 25 years and memories of my first NYC workplace experience still make my eye twitch. But surviving a boss like Alex describes launched my own list of things NOT to do/be as I rise in the ranks - that I adhere to even now. I'm not perfect (ha!), but I'm not continuing that abusive leadership cycle in my management. #KnowBetter #DoBetter #BeBetterStephanie Maher shared thisToday I received a LinkedIn connection request from a former toxic boss, proving the internet has a sense of humor and no workplace trauma filter. I stared at the notification because I wanted to make sure LinkedIn had not introduced a new feature called “People You Survived.” But no. There was the name, the professional headshot, the confident smile, and the leadership energy that once made every Monday feel like a hostage negotiation with PowerPoint. Apparently, after years of ignoring my ideas, questioning my decisions, scheduling “quick chats” that lasted two fiscal quarters, and treating employee morale like an optional software update, my former boss has decided we should reconnect. Reconnect? We were never connected. We were trapped in the same building. This is the same person who could turn “Good morning” into a performance warning. The same boss who said, “My door is always open,” but somehow every conversation ended with me apologizing for entering. The same leader who sent an email at 11:47 p.m. marked URGENT and asked at 6:03 a.m. why nobody had responded. And now LinkedIn is asking me to accept. I imagine the message that did not come with it, “Hi Alex, hope you’re well. I noticed you seem happy, successful, and emotionally stable. I would like to correct that. Let’s connect.” Maybe the boss wants to network. Maybe they want to congratulate me. Maybe they finally read one of my posts and realized the mysterious executive who held a three hour meeting about reducing meetings sounded familiar. Or maybe they are collecting former employees like corporate Pokemon. I clicked on the profile out of curiosity, which is adult language for “Let me see what nonsense is happening now.” The headline said something about people first leadership, culture building, and empowering teams. I almost dropped my phone. People first leadership? This person once put the people last, right behind profit, printer toner, and the office ficus. Empowering teams? The only thing we were empowered to do was update our resumes quietly during lunch. Of course, LinkedIn profiles are magical places. Everyone is a servant leader. Everyone builds high performing cultures. Everyone mentors talent. Nobody has ever made an employee cry in a parked car while eating vending machine crackers. I considered accepting just to see what would happen. Maybe I would get a message saying, “Great to reconnect!” and I could reply, “Absolutely. Which version of the story are we using?” But I decided to leave the request pending. Not rejected. Pending. Because sometimes healing is not about forgiveness. Sometimes healing is letting your former toxic boss sit in the same digital waiting room where they left your promotion, your raise, your vacation request, and your last three emails. LinkedIn says the request was sent “today.” Perfect. I will review it with the same urgency they used when I asked for support. Estimated response time: three to five fiscal years.
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Terry M Isner Thanks for letting me run wild most of the time....and for being brave enough to rein me in when absolutely necessary! 😎
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Timothy Ford Awwww, making me blush and now I have to live up to that! I miss nagging you, but I’m so proud to see you posting and sharing all the good stuff you’re doing at Distinctive Living! ❤️❤️
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Lina Telese Thank you, my friend! I owe a lot to those first wild days at Z&D and AREW lunches. Who knew this is where it would all end up?!❤️❤️
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Stephanie Maher reacted on thisStephanie Maher reacted on thisIt’s true what they say: work travel isn’t always glamorous. Except when it is. I love law firm partner retreat season. It’s a chance to step away from the day-to-day and spend quality time with partners and associates I don’t often get to work with directly. Some of the best conversations happen between sessions. And my clients legit know how to plan a lovely getaway. Case in point: this view from Cloudland Resort in the Georgia mountains where I was last weekend. Photo taken in front of the pool, after my facial. 😉
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Stephanie Maher reacted on thisI am pleased to announce that, effective October 1, 2026, I will be opening my mediation and arbitration practice and joining @Alice Oliver-Parrott in continuing to provide exceptional mediation and arbitration services. I have long admired Alice, both during her time on the bench and throughout her distinguished career as a mediator and arbitrator. It is a privilege to have the opportunity to work alongside her. Jennifer Saxton, who has served as Alice’s ADR Coordinator for more than 20 years, will continue in that role for us, and I look forward to working with both of them. After decades of trying and arbitrating commercial, products liability, and catastrophic injury and wrongful death cases, I am transitioning from my role as Managing Member of Clark Hill’s Houston office to focus on helping parties resolve disputes through mediation and arbitration. My years as a trial lawyer have reinforced the value of giving parties the opportunity to resolve conflicts on their own terms. I bring that experience, together with a practical, thoughtful approach and a commitment to understanding even the most complex disputes, to every mediation and arbitration. I look forward to assisting lawyers, clients, businesses, and insurers in reaching fair and effective resolutions. I can be reached at 713-222-6338 or by email at betsy@betsykamin.com or jennifer@betsykamin.com. Alice Oliver-Parrott can be reached at 713-222-6338 or by email at jennifer@oliverparrott.com.Stephanie Maher reacted on thisI am pleased to announce that, effective October 1, 2026, Elizabeth “Betsy” Kamin will be opening a mediation and arbitration practice and joining me in continuing to provide exceptional mediation and arbitration services.Jennifer Saxton, who has served as my ADR Coordinator for more than 20 years, will continue in that role for us, and Jennifer and I look forward to a bright new chapter in our work together.After decades of trying and arbitrating commercial, products liability, and catastrophic injury and wrongful death cases, Betsy is transitioning from her role as Managing Member of Clark Hill’s Houston office to focus on helping parties resolve disputes through mediation and arbitration. Her years as a trial lawyer have reinforced the value of giving parties the opportunity to resolve conflicts on their own terms. Betsy is not only an experienced trial lawyer, but most importantly, she has the wit and grace to ease the tension of the toughest mediation and the intellect to understand the most complex dispute. Betsy Kamin can be reached at 713-222-6338 or by email at betsy@betsykamin.com or jennifer@betsykamin.com.I can be reached at 713-222-6338 or by email at jennifer@oliverparrott.com.
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Stephanie Maher reacted on thisThe Fearsome Five. Congratulations to my colleagues on being named Top Lawyers.Stephanie Maher reacted on thisEastman & Smith congratulates litigators Joseph Durham, Todd Long, Karl Schneider, Mark Shaw, and Steve Chappelear on being named to Columbus CEO Magazine’s Top Lawyers list. This recognition reflects their dedication to clients, depth of experience, and commitment to excellence in the practice of law. We are proud to have their talent and leadership representing Eastman & Smith in the Columbus legal community. To learn more, please visit https://lnkd.in/d6iFwscX. #EastmanSmith Responsive. Resourceful. Reliable.
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Stephanie Maher reacted on thisStephanie Maher reacted on thisThat’s not a toy. That’s Duke’s emotional support chameleon. 🐶🦎💜 Darwin has made another four-legged friend in the Jaffe family, and judging by Duke’s grip, this particular friendship may be permanent. #Jaffe #AdapttoChange #Pets
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Stephanie Maher reacted on thisStephanie Maher reacted on thisIt's easy to focus on conflict when you practice litigation. But underneath every dispute is a legal system designed to help people solve problems and move forward. That's what keeps me optimistic about the profession. At its best, litigation isn't about winning for the sake of winning. It's about helping clients navigate difficult moments with clarity, integrity and sound judgment. Clients may not remember every legal argument, but they always remember whether they trusted the lawyer standing beside them when the stakes were highest. ************************************************************** Audio clip from my interview on The Arthur Aidala Power Hour with Arthur L. Aidala Esq
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Stephanie Maher reacted on thisStephanie Maher reacted on thisI learned to cross-examine witnesses as a felony prosecutor in Brooklyn, where preparation wasn't optional and a jury could tell very quickly if you weren't ready. That experience still shapes the way I approach a commercial trial today. The best cross-examinations may happen in the courtroom, but they're built long before anyone takes the witness stand - through months of mastering the facts, testing the evidence and identifying the weaknesses in the other side's story. That preparation doesn't just make for a stronger cross-examination. It creates leverage throughout the case. In this Sidebar, I share one of the most important lessons prosecution taught me about cross-examination – and why it has stayed with me throughout my career. https://lnkd.in/d7a25_3y
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Stephanie Maher reacted on thisStephanie Maher reacted on thisPrivilege is one of those protections businesses tend to think about only when they need it. By then, the decisions that determine what is – and isn't – protected may already have been made. That's why I think of privilege less as a litigation issue and more as a business practice. The companies that understand how it works before a dispute develops are in a much stronger position when one does. Because in litigation, decisions made long before a dispute can determine what happens once it begins. Complex litigation is an exercise in cause and effect. If you'd like to read the full Sidebar that inspired this observation, I've included a link in the first comment.
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Stephanie Maher reacted on thisHonored to be recognized as a 2026 Texas Super Lawyer! Thank you to my clients, colleagues and peers for your trust and support!Stephanie Maher reacted on thisCongratulations to our Texas attorneys recognized by Super Lawyers for 2026. 2026 Texas Super Lawyers: Sujata Ajmera, Stephen Dennis, Cynthia Day Grimes, Earsa Jackson, Michael Jung, Jadd Masso, Jason McCuiston, Amy Leila Prueger, Maurine "Mo" Heinrichs Shipp, and Tobias Smith 2026 Texas Rising Stars: Emory Allen, John Fugate III, Tim McGibboney, Lauren Laughlin Perez, Samantha Sheehan, and Jin Shin
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