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Sus Misra reposted thisSus Misra reposted thisNadine Leonard, Global Chief Solutions & Innovation Officer at VML HEALTH, shares three strategies healthcare brands must adopt to drive growth in a new landscape where AI is already shaping how patients seek advice and clinicians decide: → Make your clinical evidence AI-ready → Move from planned messaging to context-responsive engagement → Break down silos between medical, commercial and access teams The decision environment has changed. The brands that adapt will win. Read the full article at the link in comments 👇 #HealthcareMarketing #AIinHealth #VMLHealth
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Sus Misra shared thisI am excited to share that I am starting a new position as Executive Director, Data & Analytics at VML HEALTH! https://lnkd.in/p/g6sAAweaSus Misra shared thisMeet Sus Misra, VML Health’s new Executive Director, Data & Analytics. Sus is here to help our clients unlock the full potential of health data and AI, driving growth and improving outcomes for pharmaceutical and life sciences companies. With decades of experience across therapeutic areas like HIV, heart disease, and pediatric cancer, Sus is ready to deliver scalable, compliant, and impactful analytics solutions. Welcome to the team, Sus! Read more: https://lnkd.in/efp6PznK #VMLHealth #VML
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Sus Misra reposted thisSus Misra reposted thisThis has been on my mind lately thanks to my jolly band of friends that actually make things for a living. You know, "Creatives." Writers sitting on unfinished drafts. Designers working from private references. Marketers shaping campaigns before anyone outside the room has seen them. Artists testing ideas that are still too raw, strange or commercially sensitive to put in public. This group is way past whether AI is useful. Now, it is all about trust... ... which makes the privacy model behind the tool just as important as the quality of the output. This is especially true for uncensored AI. The point here is not “no rules.” I do believe that serious platforms still need firm boundaries around consent, minors, impersonation, exploitation, deepfakes and whatever is regionally considered illegal use. The value is in avoiding broad, lazy refusals that block legal creative work simply because the topic is mature or unconventional. A writer developing an adult relationship scene should not be treated the same as someone trying to create harmful content. An artist exploring mature themes should not have to keep negotiating with a tool that cannot read context. The next phase of creative AI will be judged by whether it gives creators room to work while protecting the material they are not ready to share with the world. Creative freedom, privacy and responsibility have to move together. And any platform that gets that balance right will have a serious advantage. Many options are emerging. And while I could never have the time to test them all, it still presently feels underdeveloped. #CreativeAI #GenerativeAI #UncensoredAI #Privacy #AIGovernance #CreatorEconomy #ContentCreation #DataPrivacy
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Sus Misra shared thisReposting for reachSus Misra shared thisHi everyone! I’m seeking a new role and would appreciate your support. If you hear of any opportunities or just want to catch up, please send me a message or comment below. I’d love to reconnect. #OpenToWork About me & what I’m looking for: 💼 I’m looking for Analytics Consultant and Marketing Consultant roles. 🌎 I’m open to roles in City Of Bristol, Bath, and Greater Cardiff Area. ⭐ I’ve previously worked at IPG Health.
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Sus Misra shared thisOur team is growing in tandem with our health capabilities, come join us if you are looking to build best-in-class data frameworks and develop new best practices!
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Sus Misra shared thisIn a time of changes it becomes ever more critical to adapt to our audiences' needs and motivators thoughtfully and holistically.Sus Misra shared thisExcited to share my article on challenger brands in Ad Age. Challenger brands don’t fail to scale because demand disappears. They slow down because the model that built early momentum isn’t designed for growth. Scaling is the exception, not the rule: Roughly half of businesses fail within five years, nearly two-thirds within 10, and more than 90% never achieve meaningful scale at all. For Ad Age, I explore this topic through the lens of modern wellness brands – outlining 4 key principles for how to grow without losing the trust and clarity that made your brand so powerful in the first place. Please reach out to me directly if you want to learn more or have a conversation about how Havas' Modern Wellness Practice can support your brand. Havas Media Network Ad Age https://lnkd.in/gwNpnYrh
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Sus Misra shared thisWe are growing our health practice and are looking for an experience, hands-on data expert to support our pharma clients and build new solutions!
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Sus Misra reposted thisSus Misra reposted thisCome join an amazing and growing team! 🚀
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Sus Misra shared thisFull disclosure: Kent is a friend. That said, the professional headwinds and tailwinds of the AI landscape depicted in this paper are something many of us feel somewhere in the corner of our minds but aren't quite ready to state out loud. And while it is clear that both the implications and courses of action can be fraught, the act of diagnosing and bringing solutions to the table are key to charting a path forward through perhaps the most disruptive technological age of our lifetime.Sus Misra shared thisThe US built the middle class on the bargain that work provided wages and wages secured economic membership. In our latest white paper, Kent Oliver Bhupathi, MEcon and Melissa Carleton argue AI is weakening that bargain without a classic recession headline. Firms can raise output with thinner teams, slower entry-level hiring, and longer job searches. One in four unemployed people have been searching for 6+ months. Recent college graduate unemployment is 9.3%. Meanwhile rent, food, healthcare, and debt payments keep arriving on schedule. From this, Kent and Melissa frame the issue as one of portfolio design and assess each component on both its merits and trade-offs. Check the comments to read the white paper! #AI #LaborMarkets #IncomeDistribution #EconomicSecurity #UBI #JobGuarantee #SovereignWealth #FutureOfWork #HonestEconomist
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1mo
Thanks Stacy! Hope all is well!
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Sus Misra liked thisSus Misra liked thisOnly Edwards SAPIEN 3 TAVR delivers proven, long-term durability and valve performance comparable to SAVR out to 7 and 10 years.* See the Data: https://ow.ly/yumI50ZKNws ⚠️ Important Safety Info: https://ow.ly/y8F550ZKNwr
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Sus Misra liked thisSus Misra liked thisWe have the power to change the story of heart valve disease. Earlier detection, stronger referral pathways and timely access to care can improve outcomes and reduce inequalities across Europe. This #WorldHeartDay, lets keep pioneering for patients and write the next chapter together. #StopTheCountdown #EUScreeningWeek #HeartValveDiseaseAwarenessWeek
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Sus Misra liked thisSus Misra liked this“One of the most common marketing mistakes is starting with the tools before defining the task… Good data strategy is about judgement, and the real value comes when marketers use data to make practical choices.” Good advice for early-career media people, from WPP Media’s Genevieve Brown and Alan Morrissey, on how to develop the ability to make business decisions using data. https://lnkd.in/e7VP4np2It’s not how big your data is, it’s what you do with itIt’s not how big your data is, it’s what you do with it
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Sus Misra liked thisSus Misra liked this📌 Join us on Tuesday 6 October from 12:00PM - 1:00PM EDT at our webinar on 'Data Brokers in the Digital Economy: Toward Responsible Data Stewardship and Effective Regulation'. The event promises a timely discussion which will explore how policymakers can better understand and regulate this diverse and evolving sector while preserving the legitimate value that responsible data broker activities can provide. We will be joined by expert speakers Sheila Colclasure (Red Barn Strategy), Victor D. (Circana), Philip Laird (California Privacy Protection Agency), Ken Meiser (LexisNexis Risk Solutions), Monique Priestley (Vermont General Assembly) and Jenna Rode, CIPM (Hunton Andrews Kurth LLP) for a conversation moderated by CIPL's Mark Smith. The webinar will explore: 🔹 The current regulatory landscape: What are the key gaps and challenges in how data brokers are currently regulated? 🔹 Proportionate regulation: How can policymakers promote beneficial data broker practices while addressing harmful ones? 🔹 Responsible data stewardship: What measures can incentivize stronger accountability and responsible data practices across the industry? Register now: https://lnkd.in/e-4xpgMn #databrokers #datapolicy #privacy #webinar #regulation #data
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Sus Misra liked thisSus Misra liked thisFrontiers Health happens in Berlin October 20-21. I’ll be sharing how we’re using our Google Gemini agency platform to analyse vast amounts of heterogeneous data to reveal unprecedented insights into HCP and patient behaviours. www.frontiers.health #FH26
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Sus Misra reacted on thisSus Misra reacted on thisI’m so excited to be jury chair for the New York Festivals. If you See Health Differently, then show the world. Share your ideas that challenge convention. The ideas we haven’t seen before. The ideas that make us wish we’d thought of them. Final deadline is Oct 22nd.
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Sus Misra liked thisSus Misra liked thisWe’re pleased to welcome Laura Ryan as Chief Media Officer. As Chief Media Officer, Laura will oversee our global investment, partnerships, media management, and activation teams and work closely with our global client teams and our technology organization to develop products that drive value for marketers and partners. Laura is joining us from IPG where she was previously Global CEO of Orion Worldwide. With more than three decades of experience across client leadership, product innovation, operational transformation, and talent development, she understands how to bring clients, teams, and partners together to turn ambitious ideas into business results. Welcome to WPP Media, Laura! We’re excited about what we’ll build together.
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Berj Kazanjian
AI didn’t take 55,000 jobs this year. Leaders chose to give them up. We just finished the biggest year of layoffs since 2020. A total of 1.17 million jobs disappeared, and 55,000 of those were linked to AI. Here’s the uncomfortable truth that often goes unsaid: AI isn’t the real problem. The real issue is corporate indecision. Companies aren’t letting people go because AI does their jobs better. They are cutting jobs and freezing hiring because they want flexibility. This means delaying decisions, avoiding investment, and staying lean while they wait to see what happens. And who ends up paying the price for this hesitation? It’s young talent, entry-level workers, and those who haven’t even had a chance to show what they can do. Here are a few things I can’t ignore: * This isn’t really about automation. It’s about avoidance. Leaders are using AI as an excuse not to hire. * Youth unemployment is rising not because AI is better, but because companies are afraid to take risks. * The idea that AI is taking over finance? Even Fortune calls it “smoke and mirrors.” * We are changing the entry-level of the career ladder right now, but we pretend it’s innovation. If we keep treating early-career roles as optional, in five years we’ll have a talent pipeline full of gaps and a generation that never got the experience they needed. AI didn’t break the system. It just showed how fragile the system already was. What are the Real Intensions of Seniors Managers?? Hire young TALENT!! Hire Experienced TALENT!! #FutureOfWork #AIImpact #WorkforceDisruption #LeadershipAccountability #HiringFreeze #TalentCrisis #AITransformation #JobMarket2025 #CareerAccess #OrganizationalDesign #PeopleStrategy #AutomationDebate #BusinessLeadership #HumanCenteredWork #EmergingTalent #LaborMarketShift #TechEthics #AIandWork #EconomicReality #WorkforceFutures #HireYoungTALENT #HireExperiencedTALENT https://lnkd.in/e9GYbnp9
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