Thomas Klersy

“The greatest achievement in generative AI development to date has been the enlightenment of corporate decision-makers about the possibilities of AI-assisted digital development. In the big picture, the question is really about the continuum that began with industrialization and continues with the ongoing improvement of productivity as digital technology capabilities continue to evolve."

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Most WordPress sites are a liability before they’re an asset. Not because WordPress is bad. Not because the site was built incorrectly. But because no one actually owns the risk. Here’s what I see most often with law firms and professional service websites: - Security is “handled” but no one is accountable when something breaks. - Performance is discussed but never measured consistently. - Updates happen eventually, until they don’t. - Critical decisions wait on approvals, so small issues turn into real problems. The site looks fine on the surface, but operationally, it’s fragile. The turning point is when firms stop asking: “Who built the site?” And start asking: “Who owns it today?” A WordPress site becomes an asset when: • Risk is explicitly owned • Decisions can be made quickly • Problems are prevented, not just fixed • Someone is responsible for outcomes, not tickets If your website matters to your business, it needs ownership, not attention. Question: Who actually owns your website right now?

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Ever wondered how successful agencies scale? Mario Peshev, CEO of DevriX, breaks down the project structure and strategies that helped grow one of the top WordPress agencies. Full episode coming soon. Stay tuned!

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Stop "Tracking" Your AI Visibility. Start Analyzing Your AI Reputation. We are taking old SEO habits—specifically the obsession with rankings—and forcing them into the world of Generative AI. This is where the confusion between "Prompt Tracking" and "Prompt Analysis" becomes dangerous. Most marketing teams are currently focused on Prompt Tracking. This is the equivalent of traditional rank tracking. It answers a simple, binary question: "Did my brand appear in the answer?" While metrics like "Share of Model" are useful for dashboards, relying on them is a mistake. It is a vanity metric. It tells you that you are present, but it tells you nothing about how you are perceived. If the AI mentions your brand but describes it as "expensive," "outdated," or hallucinates features you discontinued years ago, Prompt Tracking counts that as a win. Prompt Analysis correctly identifies it as a crisis. This is why the industry must pivot to Prompt Analysis. Prompt Analysis moves beyond the "if" and focuses on the "how." It is a qualitative audit of the machine's understanding of your brand entity. Using tools like Waikay, you aren't just counting mentions; you are dissecting the narrative to understand three critical layers: First, Entity Associations. LLMs predict the next word based on training data. Analysis reveals which concepts the AI naturally tethers to your brand. Is it linking you to "innovation" or "legacy"? If the AI associates your competitor with "speed" and you with "complexity," no amount of visibility tracking will save your sales pipeline. Second, Fact Accuracy. Unlike a Google snippet, an AI response is a reconstructed sentence that can be factually wrong. Analysis allows you to spot hallucinations early so you can correct the record through digital PR. Third, the "Why." Tracking tells you that you lost visibility; Analysis reveals that you lost because your competitor’s content provided higher "Information Gain" on the specific topic. The transition from SEO to AEO is a mindset shift. In SEO, our goal was traffic—we wanted the click. In AEO, our goal is brand consideration—we want the positive citation. If you treat AI visibility as just another ranking game, you will optimize for visibility at the cost of reputation. Don't just fill your reports with percentages. Stop asking "Are we there?" and start asking "Who does the AI think we are?"

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Why are so many people commenting on Mike Fishbein's post below asking for his code for Claude Code to see how he is giving AI agents access to tools and let the AI decide what to do based on his subject matter expertise. He's taking the human intelligence element out. He's letting AI determine if an account matches the ICP, which means sales and marketing will be wasting time on accounts that will not predictably land and expand as the AI won't look for business shifts, account readiness, situations where he is relevant and the competition is irrelevant, executional/operational/cultural alignment and strategic priorities. He's going to be losing real revenue opportunities because he's letting AI decide how to react to signals vs. using human intelligence on how we should respond based on the account story and why there is a signal. Between every signal and every sale lies an invisible space: the Interpretation Gap. It is the distance between what your systems record and what your buyers actually mean. When teams rely on automation to define meaning, that gap widens. Signals are captured but not contextualized. Patterns appear, but stories disappear. The result is data that looks intelligent while the go-to-market motion remains blind.  As 6sense and others focus on intent-based outbound and on providing email agents that support sales prospecting by multi-threading accounts with coordinated ad campaigns and BDR outreach, the number of AI-written emails jumped by 464% according to Gong. But benchmarks place global reply rates in the 5% range. In other words, companies are automating noise to targeted accounts based on intent vs. responding to why there may be intent in the first place. There’s more activity, but sales and marketing teams are failing to connect with human buyers. Uniphore believed that, from intent detection to automated plays, Demandbase would orchestrate the entire revenue engine. They believed they’d identify and engage the right buying groups with messages tailored to exactly what they’d need. They stopped translating signals into actionable, human insight. They stopped becoming relevant to key tier 1 banks like Bank of America as they continued to push out industry- and persona-based thought leadership based on signals rather than telling the account story. While they initially captured Bank of America's interest, the account went dark. By changing their content and how they nurture accounts like Bank of America, we were able to help them re-engage and create a $500K deal with the tier 1 bank. You can read the case study here: https://lnkd.in/g6y9gDW9 You can also read our article on how AI and ABM tech are widening the gap between GTM teams and buyers at: https://lnkd.in/ewVjTkKs Now, I am not against using AI. It should support your program, not replace human interpretation.

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📄Are your PDFs really safe in WordPress? Most site owners don’t realize that uploading a file doesn’t mean it’s secure. WordPress gives every PDF a public URL—even if the page is private. That means your internal docs, course files, or premium content could be downloaded by anyone who finds the link. This post breaks down how PDF security actually works in WordPress, why it matters, and how tools like PDF Poster Pro can help you protect sensitive documents—without ruining the user experience. 👉 Learn the essentials of PDF Security in WordPress. https://www.rfr.bz/l7f08db #PDFSecurity #PDFPoster

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Claude just became a browser automation agent. Here’s what Browser Use CLI unlocks: → real website navigation → automatic button clicking → form completion workflows → Chrome profile integration → live data extraction instantly All controlled using plain English. No coding required. #ClaudeAI #AIAgent #BrowserUse #AIAutomation #AITools #ArtificialIntelligence

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Most automation agencies are selling the wrong systems—and you're leaving serious money on the table because of it. Here's how I scaled my automation agency to $72K/month with just ONE VA (yes, really) and the keys I wish someone had told me from day one. Stop chasing trendy automations. Instead, focus on this simple (but game-changing) formula: 1. Tangible, Clear Deliverables If it doesn’t produce something a business owner can literally touch, open, or use—think: PDFs, CRMs, emails—it’s probably not worth selling! Immaterial systems are a HARD sell to non-techie founders. 2. Solve Hot-Button Pain Points The best systems do one (or more) of these: - Grow revenue - Cut costs - Buy back the founder’s time The more acute the pain, the more they're willing to invest—and YOU can charge a fraction of the value you create. (Hello, value-based pricing!) 3. Template Everything Build 80% once, maybe tweak the last 20% for each client. Use tools like n8n, Make.com, Zapier, etc. This is how you reclaim your time, minimize buyer’s remorse, and make retainers a no-brainer. What does this look like in action? Here are 5 automations you can sell RIGHT NOW (for $1.5K–$10K+ a pop): 1. AI-Powered Deep Personalization for Cold Outreach Scrape data, enrich with AI, auto-personalize emails—skyrockets reply rates. Clients LOVE it because you’re dropping leads + dollars directly in their lap. 2. Search-Intent Lead Scraper Instead of scraping random contacts, scrape job listings. Pitch companies that are literally hiring for new sales roles—they NEED more leads, and they have budget. 3. YouTube Content Upgrade System Scrape competitor transcripts, have AI find gaps, auto-create content improvements and social posts. Game the content flywheel for SaaS, brands, and creators. 4. Automated Newsletter Builder Scrape trending Reddit threads in a niche, AI summarizes and formats, auto-publish to MailChimp. Fully curated newsletters in a click. 5. Copy & Paste Hiring Pipeline Applicants fill out a form, automatically filtered, assigned trial tasks, onboarded—all in ClickUp, Notion, or a Google Sheet. Agencies and recruitment firms eat this up. Key takeaway: Sell automations that are: easy to template, clearly useful (think 'show, don’t tell'), and directly tied to revenue, profit, or founder time saved. No more shiny object syndrome. Build systems that *businesses want to buy*—not just cool flows for your dev friends. Ready to level up your agency’s revenue? Drop a comment if you want the blueprint/templates or DM me “automation”. Let’s turn your workflow smarts into real, repeatable income!

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