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Andy Plesser
Procter & Gamble's Chief Brand Officer Marc S. Pritchard says lasting brands aren’t built on trends but on timeless principles, anchoring clear purpose and consumer understanding while adapting to the culture and technology of the moment, in this interview with Beet.TV contributor David Kaplan, and reported by Rob Williams. Special thanks to our friends at Epsilon for sponsoring our video series at the Association of National Advertisers Masters of Marketing conference. Visit Beet.TV for this video (https://lnkd.in/eXfWNaY6) and much more! #BeetANA #MastersofMarketing2025
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Paul Pastor
I recently had a great conversation on the Next TMT podcast with Daniel Frankel and David Bloom, talking about something we’ve been championing at Quickplay for well over a year: short-form isn’t a fad — it’s a fundamental shift in how audiences discover and engage with content. We recognized early that vertical video isn’t just a TikTok moment; it’s becoming the new front door to media engagement. While many waited to see if it would stick, we built Quickplay Shorts and AI Studio to give broadcasters the creator-level agility they’d been missing. Now the broader market is catching up. Disney+ just announced it’s rolling out vertical feeds across its main app after testing “Verts” on ESPN — clear validation that this shift is real. We’re happy to be leading this newest transformation, and happier yet with the early results. Our customers are using AI to cut shorts production from hours to minutes – often reducing turnaround from 60 minutes to under five – driving up to 500% increases in reach and engagement. A shorts strategy is no longer optional for legacy media. What’s emerging is a new model where short-form becomes the R&D lab for content creation and discovery — seeding ideas, formats, and talent long before they scale. But we didn’t just chat about shorts as there’s so much to talk about these days in our industry … the Olympics, the Superbowl, Sundance, Melania, micro dramas, the next iteration of the creator economy. Check out the full conversation here: https://lnkd.in/eaiDef2A #Shorts #Streaming #Quickplay #AI #MediaInnovation #CreatorEconomy
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