Executive Vice President of Sales

About the Role

We are seeking a dynamic and results-driven Executive Vice President of Sales to lead and transform the commercial function of our specialty vehicle manufacturing business. This is a pivotal executive role responsible for setting and executing the global sales strategy, building high-performance teams, and driving sustained revenue growth across our diverse product lines — including emergency response, defense, commercial fleet, recreational, and custom-application vehicles.

Reporting directly to the Chief Executive Officer and serving as a key member of the Executive Leadership Team, the EVP of Sales will have broad authority over all revenue-generating activities, from market development and channel strategy to customer relationships and go-to-market execution.

Key Responsibilities

Strategic Sales Leadership

• Define and execute a comprehensive sales strategy aligned with the company's short- and long-term growth objectives across all vehicle segments and markets.
• Develop annual and multi-year revenue plans, including forecasting, quota-setting, and pipeline management with rigorous accountability.
• Identify and pursue new market opportunities, including adjacent verticals, international expansion, and emerging fleet categories.
• Serve as a key voice in product roadmap discussions, providing market intelligence and customer insights to influence engineering and operations priorities.

Team Development & Performance

• Lead, mentor, and develop a high-performing national (and international) sales organization spanning direct sales, regional managers, and dealer/distribution networks.
• Establish a culture of performance, accountability, and continuous improvement with clear KPIs and regular business reviews.
• Recruit, retain, and develop top commercial talent; build succession pipelines for critical sales leadership roles.

Revenue Generation & Customer Relationships

• Own the full sales cycle for strategic accounts, including government agencies, municipal buyers, large fleet operators, and OEM/upfitter partners.
• Cultivate and maintain executive-level relationships with key customers, partners, and industry stakeholders.
• Oversee bid and proposal strategy for large government and institutional contracts, ensuring competitive positioning and compliance.
• Drive growth in both new customer acquisition and existing account expansion and retention.

Channel & Distribution Management

• Manage and optimize a multi-channel go-to-market model encompassing direct sales, dealer networks, distributors, and fleet leasing partners.
• Evaluate, onboard, and develop dealer/distributor relationships to expand geographic coverage and market penetration.
• Negotiate and structure channel agreements that drive mutual growth and align incentives with company objectives.

Cross-Functional Collaboration

• Partner closely with Marketing, Product Management, Engineering, Operations, and Finance to ensure sales strategies are well-resourced and executable.
• Work with the CFO and finance team on pricing strategy, deal economics, and margin optimization.
• Collaborate with Operations and Supply Chain leadership to manage customer expectations around lead times, custom configurations, and delivery.

Qualifications

Required

• 15+ years of progressive sales leadership experience, with at least 5 years in a senior executive sales role (VP or above).
• Demonstrated track record of delivering consistent revenue growth in a complex B2B manufacturing or industrial environment.
• Experience selling into government, municipal, or large institutional customers, including familiarity with government procurement and contracting processes.
• Deep expertise in managing multi-channel sales organizations including direct sales forces and dealer/distributor networks.
• Proven ability to build, develop, and lead large, geographically dispersed commercial teams.
• Strong financial acumen with experience in P&L ownership, forecasting, and deal structuring.
• Exceptional executive presence and communication skills; ability to represent the company at the highest levels with customers, partners, and industry forums.

Preferred

• Experience in the specialty, emergency, defense, or commercial vehicle industries.
• Familiarity with upfitter and fleet procurement ecosystems.
• MBA or advanced degree in Business, Engineering, or a related field.
• Experience with international sales and export compliance.
• Proficiency with CRM platforms (e.g., Salesforce) and data-driven sales management practices.