Marketing Assistant

Job Summary

Southwest Style, Inc. is seeking a motivated, organized, and dependable Marketing Assistant to support the Director of Marketing and day-to-day marketing initiatives. This is an opportunity to build experience across social media, digital content, email marketing, design, websites, print marketing, reporting, paid media, and other areas of marketing.

The ideal candidate is detail oriented, responsive, adaptable, and comfortable managing multiple projects and changing priorities. This position requires someone who can take direction, work independently, communicate clearly, and follow projects through to completion.

Responsibilities

• Support the Director of Marketing with day-to-day marketing projects, campaigns, and department priorities
• Assist with integrated marketing campaigns across digital, social media, email, print, and other channels
• Create and schedule social media content across company platforms
• Create and assist with designs, digital content, print materials, flyers, signage, presentations, advertisements, and other marketing collateral
• Use AI tools to assist with content creation, design concepts, image generation, research, brainstorming, and other marketing tasks
• Utilize graphic design and AI-powered creative tools to develop, edit, resize, and adapt marketing materials across multiple formats and platforms
• Assist with website and landing page updates, ensuring content, offers, links, and information remain accurate
• Assist with email campaigns, including content, setup, testing, scheduling, and basic performance reporting
• Support paid digital advertising initiatives across Google, Meta, display, and other platforms
• Coordinate print advertising and promotional materials
• Maintain marketing calendars, project trackers, spreadsheets, campaign documentation, and deadlines
• Organize marketing files, photos, creative assets, templates, and brand materials
• Proofread and quality check marketing materials for accuracy, brand consistency, offer details, links, dates, and contact information
• Track and compile leads, website traffic, social engagement, email performance, and campaign results
• Assist with Excel reporting, campaign recaps, PowerPoint presentations, and other marketing reports
• Conduct basic market, competitor, and industry research as requested
• Assist with lead generation campaigns, promotional offers, and customer communications
• Coordinate with internal teams, vendors, publications, and marketing partners as needed to keep projects moving
• Provide administrative and project support to the Director of Marketing
• Assist with special projects, new marketing initiatives, and additional duties as assigned
• Strong interpersonal skills to support team collaboration and maintain positive customer interactions; experience in personal assistant roles or front desk duties is advantageous.

Join us as a Marketing Assistant and become an integral part of a lively team dedicated to innovative marketing solutions! This paid position offers a platform for growth where your organizational talents meet your creative passions—helping us craft impactful campaigns while supporting the daily operations that keep our team thriving!

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Vision insurance
• Work Location: In person