Senior Marketing Manager (Consumer Goods)

Who We Are

Recently announced as one of TIME's best inventions for 2025, Clixo® by Toyish Labs is an award-winning innovation studio based in Brooklyn, New York. We are a passionate team of designers, educators, entrepreneurs, and inventors on a mission to inspire creative confidence through the power of play. Clixo® is a revolutionary, open-ended magnetic play-system which revolutionizes the building toys category. With its flexible, snap-together design, Clixo empowers kids (and kids at heart) to imagine freely, build boldly, and think differently.

Who You Are

You are a brand-first, growth-minded marketing leader with deep experience in consumer goods. You are a people-person who loves the rewarding challenge of building a brand. You’ve helped scale a modern brand from early momentum to meaningful awareness and revenue. You’re equally comfortable shaping big-picture strategy and rolling up your sleeves to execute. You’re a confident communicator, a natural brand ambassador, and a collaborative leader who enjoys building and mentoring teams.You’re excited by the challenge of helping build the modern LEGO — and you care deeply about creativity, learning, and products that genuinely impact families. You balance creative instinct with analytical rigor, and you understand how performance marketing, brand storytelling, and retail visibility work together to drive growth.

What You’ll Do

• Own and evolve Clixo’s global marketing strategy, spanning brand, growth, performance, partnerships, and retail support.
• Analyze customer insights, consumer trends, market dynamics, and marketing best practices to inform strategy and decision-making.
• Build and lead a high-performing marketing team across channels and disciplines
• Partner closely with PR, media, and influencer teams to drive brand awareness and cultural relevance
• Collaborate with the founding team to shape positioning, messaging, and go-to-market strategies for new and existing products
• Collaborate with the creative team to develop strong creative briefs and guide creative direction across all consumer-facing touchpoints, including print, digital, retail, and video.
• Manage and optimize the annual marketing budget, forecasting spend, ROI, and growth opportunities
• Track and analyze key performance metrics across channels, translating insights into action
• Develop strategic brand partnerships and manage external agencies and vendors
• Identify and unlock new growth opportunities across DTC, retail, and international markets

What You Bring

• 5–10 years of experience in senior marketing roles within B2C consumer goods
• Experience marketing to parents and/or kids is a strong plus
• Proven success in small, fast-growing company environments (10–50 people)
• Strong understanding of performance marketing, analytics, and growth channels
• Leadership, communication, and storytelling skills
• Comfort managing significant marketing budgets
• Bachelor’s degree in marketing, business, or related field (MBA a plus)
• International experience is a plus
• A genuine love for play, creativity - and yes, dogs

Work Model & Benefits

We operate in a flexible, hybrid-remote model. Benefits are available.

At this stage, we are unable to sponsor visas or work permits; applicants must be legally authorized to work in the U.S.