Senior Vertical Marketing Specialist

Job Title: Senior Vertical Marketing Specialist

Location(s): Tustin, CA

Compensation: $75,000-85,000

About this position

Advantech is looking for a Senior Vertical Marketing Specialist to lead a go-to-market strategy for our embedded IoT solutions in the medical and mission-critical markets. You'll own the vertical end to end, building programs that drive awareness, pipeline, and revenue with medical device OEMs, healthcare technology providers, and system integrators. The ideal candidate brings B2B technology marketing experience, understands healthcare and medical-device purchasing processes, and can translate data into actionable marketing decisions.

Responsibilities:

• Develop and own the annual medical vertical marketing plan, aligned with sales targets and product roadmaps.
• Lead integrated, multi-channel campaigns across digital, content, email, paid media, and events to generate and nurture leads at every funnel stage.
• Manage the vertical marketing budget and report on ROI, pipeline contribution, and campaign performance.
• Own tradeshow strategy and execution for key industry events such as MD&M West, AUSA, and GTC DC, from planning through post-show follow-up.
• Build messaging, case studies, solution briefs, and technical content that speaks to medical-device reliability, applicable compliance requirements, and long product lifecycles.
• Partner with Product, Sales, and global marketing teams on product launches, partner co-marketing, and account-based programs.
• Collaborate with Advantech's silicon partners, including NVIDIA, Intel, AMD, and Qualcomm, on joint go-to-market initiatives and co-hosted events.
• Plan and host Advantech's one-day industry conference, from agenda and speaker development through promotion, logistics, and lead follow-up.
• Optimize medical/mission-critical vertical landing pages to grow traffic, engagement, and conversions.
• Track market trends and competitor activity to uncover new opportunities.
• Mentor junior team members and share best practices across the marketing team.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent relevant experience.
• 5+ years of B2B marketing experience in high tech, with medical device, healthcare technology, or embedded computing experience strongly preferred.
• Working knowledge of the medical industry landscape, including regulatory considerations and long design-in sales cycles.
• Proven success managing budgets, tradeshows, and multi-channel campaigns from concept to results.
• Hands-on experience with marketing automation (Salesforce Marketing Cloud or similar) and CRM.
• Strong analytical skills with the ability to translate data into actionable insights.
• Proficiency in Microsoft, Adobe, and Google Suites.
• Excellent communication, organization, and project management skills.
• Demonstrated ability to work independently, prioritize multiple projects, and collaborate effectively across teams.
• Ability to travel periodically for industry events, customer meetings, and company activities.

Benefits:

• Competitive salary dependent on experience (DOE)
• Winning culture with a friendly, team-oriented environment!
• Generous benefits package, including medical, dental, vision, long-term disability, and life insurance.
• Employee Assistance Program (EAP)
• 401(k) with company match
• Education & personal development reimbursement program
• Generous vacation and paid holidays package
• Company events, and lunches
• Referral Bonus

About Advantech

Founded in 1983, Advantech is a leader in providing trusted innovative embedded and automation products and solutions. Advantech offers comprehensive system integration, hardware, software, customer-centric design services, and global logistics support; all backed by industry-leading front and back-office e-business solutions. Advantech has always been an innovator in the development and manufacture of high-quality, high-performance computing platforms.

We cooperate closely with our partners to help provide complete solutions for a wide array of applications across a diverse range of industries. To realize our corporate vision of Enabling an Intelligent Planet, Advantech will continue collaborating and partnering for Smart city & IoT Solutions.

World-class Recognition

Advantech is an authorized alliance partner of both Intel® and Microsoft®. Our customers will find the technologies we use inside our products to be widely compatible with other products in the global marketplace. In 2018 and 2019, Interbrand, the world-renowned brand consulting firm, once again recognized Advantech efforts to build a trusted, global brand; it also symbolizes a promise we gave to our business partners, which was to do our best to keep building a trustworthy brand that is recognized everywhere in the world. Advantech was selected as Interbrand’s #5 best Taiwan Global Brand in 2018.

Work Authorization:

To conform to U.S. Government export regulations (ITAR), applicant must be a U.S. citizen, lawful permanent resident of the U.S., protected individual as defined by 8. U.S.C. 1324b(a)(3), or eligible to obtain the required authorizations from the U.S. Department of State. More information can be found at https://www.pmddtc.state.gov/regulations_laws/itar.html

Advantech is proud to be an Equal Employment Opportunity employer. We accept applications directly from candidates only and will not be responsible for any recruiting agency fees absent a formal agreement.