Senior Vice President (SVP), Paid Media

Senior Vice President (SVP), Paid Media

MikeWorldWide (MWW) is looking for a Senior Vice President (SVP), Paid Media to join our growing Digital Practice and serve as the agency’s senior paid media authority across corporate reputation, brand marketing, and B2B communications clients.

The SVP will guide paid strategy across platforms, mentor a growing team, and partner closely with corporate communications, analytics, creative, and earned media leaders to deliver fully integrated programs. This is a highly strategic role for someone who thrives at the intersection of communications, marketing, media innovation, and measurable business impact.

The ideal candidate brings a deep performance mindset, strong client presence, and a passion for building modern paid media solutions within an earned-first communications agency environment.

Primary Responsibilities

Paid Media Strategy & Leadership

• Lead the development of integrated paid media strategies supporting full-funnel client objectives, including brand storytelling, reputation building, executive visibility, demand generation, and performance outcomes
• Translate consumer insights and market intelligence into actionable channel and investment strategies.
• Serve as the senior strategic paid advisor across key accounts, ensuring programs are insight-driven, innovative, and aligned with broader communications goals
• Build testing and learning frameworks that identify white space opportunities, guide investment decisions, and drive continual optimization
• Partner with strategy, creative, and client leadership teams to ensure media plans are insight-led and outcome-driven.
• Lead testing roadmaps across new channels, audience strategies, and creative formats.
• Stay ahead of the evolving paid landscape, including platform innovation, AI-driven media tools, automation, and emerging opportunities across digital channels

Client Counsel & Account Oversight

• Provide high-level client relationship leadership, serving as a trusted advisor in high-stakes conversations, performance reviews, and strategic planning moments
• Oversee paid media deliverables across large, integrated account teams—ensuring quality, consistency, and measurable impact
• Partner with account leads and practice leadership to anticipate risks, identify opportunities, and deliver best-in-class paid programming
• Translate complex performance metrics into clear narratives and actionable recommendations for client audiences

Team Leadership

• Directly manage and inspire a collaborative paid media team, fostering professional development, accountability, and innovation
• Build scalable workflows, operating standards, and learning systems that elevate paid excellence across accounts
• Support talent growth through coaching, feedback, and mentorship while strengthening MWW’s paid bench long-term
• Work seamlessly across practices—earned media, influencer, creative, strategy, and analytics—to ensure integrated execution

Operational & Business Growth Ownership

• Own scoping, pricing, and financial oversight of paid media programs, ensuring strong operational performance and profitability
• Drive organic growth and new business development by serving as paid media lead in pitches, RFPs, and client expansion opportunities
• Partner with senior agency leadership to evolve MWW’s paid media offering and strengthen its role within integrated communications

Qualifications

• 12–15+ years of experience in paid media (required), digital marketing, or integrated agency environments
• Deep expertise across paid social, programmatic media, and SEM, with strong platform fluency (Meta, LinkedIn, Google Ads, TikTok, etc.) 5+ years of experience leading and developing high-performing teams within an agency environment
• Proven ability to serve as senior client counsel, influencing decision-making and navigating complex business challenges
• Strong understanding of media performance metrics, optimization frameworks, pacing, forecasting, and measurement
• Experience collaborating across earned media, social strategy, analytics, influencer, and creative disciplines
• Track record of delivering innovative, results-driven paid programs that strengthen brand reputation and business outcomes
• Excellent communication skills, executive presence, and the ability to translate data into compelling client-ready storytelling
• Experience in regulated industries a plus
• Location: NY Metro area preferred; travel to client sites in Virginia required as needed.

Our Benefits:

We believe in flexibility and have the structure to make that our reality. MWWLife is our robust suite of benefits, programs, and incentives designed to support our employees’ experience during every phase of their careers. Forged in the spirit of flexibility and growth, it’s about the freedom to live your best life, both personally and professionally, and embodies the culture of caring that we cultivate at MikeWorldWide.

Highlights Include:

• Unlimited PTO
• Mental Health Awareness Days
• Friday Freeze
• Summer Fridays
• Commuter Benefits
• Professional Trainings and Workshops
• Phone and Mental Health Stipend
• Offices are closed between Christmas Eve and New Year's Day

Our Values:

At MWW, our values are what set us apart and give us the energy to move forward with confidence and excellence.

• Passion: We have a real passion for what we do. It’s why we get up every day and it’s what drives us to work harder, care more and execute flawlessly.
• Inclusivity: We’re inclusive – for real. Our respect and appreciation for diverse backgrounds and perspectives lead us to greater innovation, enhanced creativity, and richer experiences.
• Curiosity: Our endless curiosity opens us up to new ideas, collaboration, and growth. It drives our desire to immerse ourselves in the knowledge of others and the culture of the world about us.
• Empathy: Our authentic empathy gives us a sense of understanding which informs our work, enhances our ability to deliver for clients and elevates us from colleagues to family
• Independence: Our hard-earned independence gives us the freedom and flexibility to dream big, take risks and do what’s right – for our clients, our agency and each other
• Initiative: We have a spirited initiative – we’re fast, focused and fearless. It’s that confidence and pride in our ability to deliver exceptional work for exceptional clients.

Our Philosophy:

At MikeWorldWide, we are built to care. We care about each other, our clients, our work and our world. We have an inherent collective empathy that informs our ideas, energizes our work and elevates us from likable colleagues to beloved family.

We’re an independent agency and we care a lot about that. Our independence gives us the freedom and flexibility to dream big, take the risks worth taking, and to do the work worth caring about. Most importantly, it lets us do what’s right, for our employees, our families and friends, and of course, our clients.

Creating authentic and lasting connections for our clients—and the people who value those clients—is why we exist. We want them to be loved because their success is ours. And so, for them, we create work that people care about because now, more than ever, CARING COUNTS.

We celebrate diversity in our employees and partners, and we're committed to building a safe and inclusive workplace environment where we all can feel comfortable and thrive while we bring our best ideas to life. We're proud to be an equal opportunity employer, and we encourage future MWW families from traditionally underrepresented and underserved communities to apply.

All legitimate MikeWorldWide (MWW) job opportunities are posted only on our official LinkedIn page. MWW never requests personal information or payment during the recruitment process and will only contact applicants from an mww.com email address. If you have any questions about a role or recruiter claiming to represent MWW, please contact us at careers@mww.com.