Social Media Manager

This is an exciting opportunity for a creative book lover who lives and breathes Internet culture to lead all aspects of our social media program. Book of the Month is seeking a Social Media Manager who is equal parts content strategist and community builder, with a sharp, creative eye and a deep understanding of social platforms. This role sits at the intersection of creative, strategy, and marketing, leading the development and execution of a thoughtful social content strategy that drives business growth while elevating our brand presence.

What You’ll Do…

• Content Creation & Strategy
• Develop and iterate upon social strategy that defines a clear set of business objectives and tests content strategies that achieve those goals
• Own and manage the social media editorial calendar across all platforms
• Concept, create, and publish high-impact, platform-native content for TikTok, Instagram (Reels, Stories, Feed, threads), YouTube Shorts, and emerging channels
• Act as a curator of culture, staying attuned to new ideas, broader trends, and industry shifts, and translating insights into smart, on-brand BOTM content
• Manage the briefing process with content creators and internal designers to produce content that meaningfully connects with our audience, measured by strong attention metrics (likes, comments, views, etc).
• Hold the camera and/or be on the camera, capturing and creating great content yourself
• Write clever, engaging captions that consistently reflect BOTM’s brand voice and point of view
• Stay closely aligned with upcoming campaign strategies and book releases to identify and deliver impactful ways to translate core messaging across social channels
• Present monthly performance reports with clear insights and actionable recommendations
• Community Management
• Lead daily community engagement across all channels, including comments, tags, hashtags, and paid social comments
• Humanize the brand by fostering thoughtful, brand-aligned conversations with our audience
• Identify, celebrate, and reshare standout UGC and influencer content
• Develop creative ways to deepen community participation and strengthen brand affinity
• Events, Influencers & Partnerships
• Plan and execute co-branded and BOTM-led giveaways, challenges, and community moments
• Partner with the paid social team on UGC and influencer collaborations that drive reach and engagement
• Represent BOTM at industry events, capturing BTS content and brand moments
  

About You…

• You’re highly creative, with a constant stream of original ideas, and you’re comfortable pitching, refining and executing them
• You’re fluent in the nuances of each platform and have an intuitive sense for what our audience wants to see, share, and discuss
• You’re a strong communicator with a sharp sense of humor and confident point of view
• You can adapt your creative approach and communication style to capture and uphold a distinct brand voice
• You have exceptional taste and a strong editorial eye, with a clear instinct for what content or aesthetics will resonate with the Book of the Month audience.
• You analyze content performance and propose smart, creative ways to improve future results
• You generate compelling insights and translate them into creative concepts and content ideas
• You thrive in collaboration and enjoy working with other creatives to unlock business goals
• You’re deeply engaged with internet culture, creator ecosystems, and books, understanding how culture and storytelling intersect..
• You’re willing to push creative boundaries and take thoughtful risks to elevate the brand
• You’re interested in eCommerce, Direct to Consumer, and/or the book business.
• You are focused, organized, and manage your time efficiently
  
  

Salary Range: $90,000 - $130,000