Makesy makes candles, fragrance, and home & beauty supplies for makers and brands, selling DTC, wholesale, B2B, Etsy, and Amazon. We're growing fast and built on creativity and craftsmanship, and we need someone who can bring that to life on social.
The Role
We're looking for a Social Media Manager to run our presence on Instagram, Facebook & Facebook Community Groups, TikTok, and YouTube. You will own strategy, content, posting, and community, start to finish. You'll set the direction and also do the work: filming, editing, writing captions, and replying to comments yourself. This isn't a role where you hand off execution to someone else, you're the strategist and the creator! This role is responsible for growing engaged communities across our brand portfolio, driving brand awareness, supporting product launches, and converting social engagement into measurable business results. This is a highly creative, hands-on role for someone who can both set the strategic vision and get in the weeds filming, editing, posting, and engaging daily.
What You'll Do
Strategy & Content
Own the content calendar across all platforms (Instagram, Tiktok, Facebook & Groups, Youtube, Pinterest, Linkedin) and brands, balancing product launches, education, and everyday engagement
Shoot and edit short- and long-form video for Reels, TikTok, and YouTube
Write captions and hooks that actually sound like a person and get people hooked, tailored to each platform
Moderate, post and manage all Facebook Community Groups
Keep an eye on trends and platform changes and turn them into content fast
Set measurable KPIs (follower growth, engagement rate, reach, click-through, conversion) and report on performance regularly
Community
Reply to comments and DMs promptly and in our voice
Build real relationships with our audience, candle makers, hobbyists, and small business owners
Flag anything customer-service-related or sensitive to the right team
Influencers & Partnerships
Find and manage relationships with creators for gifting, collabs, and UGC
Track how those partnerships perform
Reporting
Track what's working (and what isn't) across channels, and adjust
Share regular updates with leadership on growth and engagement
What You'll Need
4+ years running social media for a brand, agency, or company (bonus points for CPG, beauty, home, or DIY/maker space)
A track record of actually growing engaged audiences, not just posting
Must have expensive knowledge in using Ai to generate content
Solid video editing chops (CapCut, Premiere/Rush, or similar) and a good eye for photography
Ability to shift tone across a few different brand voices without losing your own edge
Comfortable being on camera or directing others who are
Strong organizational skills! You're juggling multiple brands and deadlines without dropping anything
Nice to have: experience with a multi-brand portfolio, familiarity with Shopify/Attentive, paid social experience, and a genuine interest in candles and fragrance.
Why Makesy
You'll have real ownership over how our brands show up online, work with a team that moves fast, and see your work directly shape how customers experience Makesy.
To apply: send a resume, a reel or portfolio of past social work, and links to accounts you've managed.
Seniority level
Mid-Senior level
Employment type
Full-time
Industries
Wholesale
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