Vice President, Brand and Market Strategy

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Vice President, Brand and Market Strategy in United States.

This is a high-impact leadership role responsible for defining and executing the overall brand and market strategy in a fast-paced, innovative environment. The VP will shape the market narrative, establish category leadership, and ensure consistent messaging across brand, product, and executive communications. This role blends strategic vision with hands-on execution, overseeing brand identity, content strategy, and product marketing to drive awareness, engagement, and revenue growth. The position requires collaboration with cross-functional teams to align marketing, product, and sales efforts while elevating executive visibility and thought leadership. You will lead and scale high-performing teams, build operational frameworks, and measure brand performance against business outcomes. Remote work flexibility and a focus on innovation make this a dynamic and rewarding opportunity for a brand-led marketing executive.

Accountabilities

• Define and evolve the company’s category narrative, market positioning, and messaging architecture
• Lead the overall brand strategy, identity, and voice across all digital and offline touchpoints
• Oversee earned and owned media strategy, thought leadership programs, and executive visibility initiatives
• Ensure product marketing aligns with the broader market narrative, including positioning, GTM planning, and sales enablement
• Partner with cross-functional teams (Product, Sales, Customer Success, Demand Generation) to maintain alignment across the full customer journey
• Build and scale high-performing brand and product marketing teams while mentoring senior leaders
• Establish operational frameworks, KPIs, and measurement systems to connect brand investment to business outcomes
  
  

Requirements

• 7+ years of B2B product marketing experience in a fast-growing, high-impact environment
• Demonstrated success in senior marketing or VP-level roles, including team leadership and revenue impact
• Proven ability to influence executives, navigate complex dynamics, and drive strategic decisions
• Hands-on expertise in core marketing functions: positioning, pricing, GTM strategy, sales enablement, product launches, competitive intelligence
• Strong creative thinking with ability to develop new programs that drive awareness, intent, and engagement
• Excellent written and verbal communication skills, capable of simplifying complex messages for diverse audiences
• Highly collaborative with strong interpersonal skills, positive attitude, and ability to build productive relationships
• Data-driven mindset, comfortable experimenting and iterating to optimize outcomes
• Bachelor’s degree in a related field required; advanced degree preferred
  
  

Benefits

• Competitive salary: $190,000 - $250,000 USD base, plus performance-based bonuses
• Comprehensive health, dental, and vision coverage
• Flexible remote work environment
• Paid time off, including quarterly wellness days and holidays
• Retirement plan with employer match
• Professional development opportunities and career growth support
• Engaging employee programs and culture initiatives
  
  

Why Apply Through Jobgether?

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.