Vice President Marketing

Kumho Tire USA is seeking a bold, experienced marketing leader to serve as our VP of Marketing, the most senior marketing role at the company, reporting directly to our CEO and based at our Atlanta headquarters.

This is a rare opportunity to shape the future of one of the world's leading tire brands in the North American market. If you are a seasoned marketing executive who thrives at the intersection of brand building, sports partnerships, and data-driven strategy, we want to hear from you.

About Kumho Tire USA

Kumho Tire is a globally recognized tire brand with a strong and growing presence across the U.S. market. From our Atlanta HQ, we serve consumers, dealers, and fleet customers nationwide, backed by world-class products and an ambitious vision for growth.

What You'll Do

As VP of Marketing, you will own the full U.S. marketing function and lead a team responsible for:

• Brand & Integrated Marketing Building and protecting the Kumho Tire brand across all U.S. consumer and trade channels, defining our positioning, creative direction, and brand health metrics.
• Sports Marketing & Sponsorships Managing our high-profile sports sponsorship portfolio, including our role as an Official Partner of the Atlanta Hawks and our growing regional MLB team sponsorship program across key U.S. markets.
• Product Marketing & Ride & Drive Events Driving national product marketing strategy and leading our nationwide Ride & Drive event program, putting Kumho tires in the hands (and under the wheels) of consumers across the country.
• Dealer & Trade Marketing Overseeing the Fuel Dealer Program, our dealer incentive and loyalty platform, to deepen relationships with tire dealers and independents nationwide.
• Digital Marketing & Consumer Engagement Leading our digital, social, SEO/SEM, CRM, and e-commerce marketing efforts to drive awareness and conversion.
• Marketing Strategy & Annual Planning Setting the overall U.S. marketing direction, developing the annual marketing plan, defining priorities, aligning cross-functional stakeholders, and translating business goals into actionable marketing strategies that drive measurable growth.
• Budget Management & ROI Accountability Owning the full marketing budget, from planning and allocation to tracking and optimization. You'll bring financial discipline to every investment decision, ensuring spending is tied to clear objectives, and performance is reported transparently to the CEO and leadership team.
• Market Research & Competitive Intelligence Turning consumer insights and competitive data into winning strategies.

What We're Looking For

Required

• 12+ years of progressive marketing leadership; 5+ years at VP level or equivalent
• Proven track record in brand strategy, integrated campaigns, and national sponsorship programs
• Experience managing sports sponsorship portfolios (team-level partnerships and activations)
• Background in dealer/trade marketing, channel incentives, or loyalty programs
• Strong digital marketing fluency: social media, SEO/SEM, content strategy, analytics
• Executive-level communication and presentation skills
• Bachelor's degree in Marketing, Business, Communications, or related field

Preferred

• Tire, automotive, or consumer durables industry experience
• MBA or Master's degree
• Experience with experiential marketing / Ride & Drive-style programs
• Cross-cultural communication experience in a global business environment

Leadership Profile

You're a strategic thinker and an executional driver. You build brands with conviction, manage budgets with discipline, and inspire teams to do their best work. You're equally comfortable in a boardroom and at a baseball stadium activation. You understand the U.S. consumer market deeply and bring the energy to compete and win.

Kumho Tire USA, Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.