Web Experience and Optimization Manager

Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights.

Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers.

With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, Attentive’s team has been consistently recognized for its performance and culture. We’re proud to be included in Deloitte’s Fast 500 (four years running!), LinkedIn’s Top Startups, Forbes’ Cloud 100 (five years running!), Inc.’s Best Workplaces, and the Human Rights Campaign Foundation's Corporate Equality Index!

About The Role

We are hiring a Web Experience and Optimization Manager to own and scale our website as a high-impact growth channel. This role sits at the intersection of web strategy, production, and conversion. You will be responsible for defining how we build, test, and optimize web experiences that drive pipeline and revenue.

This is not a maintenance role. This is a build and scale role. You will own the web roadmap, prioritize what gets built and tested, and establish the systems needed to increase speed and experimentation velocity. The opportunity is to move from ad hoc execution to a structured, high-performing web program. You will build the processes, experimentation framework, and cross-functional alignment required to scale impact.

Success in this role means faster execution, higher experiment throughput, and measurable improvements in conversion and pipeline.

What You’ll Accomplish

• Web strategy and roadmap
• Define and own the web roadmap aligned to business goals, campaigns, and product priorities
• Translate marketing objectives into a prioritized backlog and clear execution plan
• Identify opportunities to improve conversion, engagement, and user experience

• Web production and process
• Own end to end delivery of web builds from intake through launch and performance monitoring
• Build and manage pages in Webflow using a component based system
• Establish and improve scalable processes across design, content, and marketing
• Reduce friction in QA, reviews, and handoffs to increase speed
• Manage external web development partners to ensure quality and velocity

• CRO and experimentation
• Build and scale a structured experimentation program
• Define hypotheses, prioritize tests, and measure results
• Partner with performance marketing to optimize landing pages tied to paid campaigns
• Scale personalization through tools like Webflow Optimize
• Own chat and AI SDR (Qualified) optimization

• Analytics and performance
• Ensure accurate tracking, tagging, and measurement
• Partner with data teams on dashboards and reporting
• Translate performance data into insights and action
• Connect web strategy and CRO to pipeline and revenue impact
• Share insights with stakeholders and leadership
  

Your Expertise

• 6-8+ years of experience in web, CRO, or digital experience optimization
• Strong hands on Webflow experience, including managing CMS and component based builds
• Working knowledge of HTML and CSS
• Experience building or scaling experimentation programs
• Strong project management and ability to drive cross-functional alignment
• Ability to turn data into insights and action
  
  

Why You Should Join

• Real ownership, not tickets
• You will own the web roadmap, not just execute requests. You will decide what gets built, tested, and prioritized based on business impact.

• Visible, measurable impact
• Your work will directly influence conversion rates, pipeline, and revenue. Success in this role is highly visible to leadership.

• Accelerate and scale a website optimization strategy
• The opportunity is to move from ad hoc testing to a structured, high-velocity program. You will define what gets tested and why, increase experiment throughput, and connect optimization efforts directly to conversion and pipeline impact.

• Interesting problems to solve
• Scaling experimentation beyond one off tests into a repeatable program
• Balancing speed with quality across multiple stakeholders
• Integrating personalization, AI SDR, and chat into the web experience
• Supporting a rebrand and evolving site architecture

• Strong cross-functional exposure
• You will work closely with Performance Marketing, Design, Content, Data, and other cross-functional partners across the org, with real influence over decisions and prioritization.
  

You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.

For US Based Applicants

• The US base salary range for this full-time position is $120,000 - $135,000 annually + equity + benefits
• Our salary ranges are determined by role, level and location
  
  

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Attentive Company Values

Default to Action - Move swiftly and with purpose

Be One Unstoppable Team - Rally as each other’s champions

Champion the Customer - Our success is defined by our customers' success

Act Like an Owner - Take responsibility for Attentive’s success

Learn more about AWAKE, Attentive’s collective of employee resource groups.

If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.

At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.