Bill Schultz’s Post
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Thanks to the Startup CPG crew for having me on their Investor Spotlight podcast. Always a treat to talk shop with people who care this much about the category. Thank you Hannah Dittman for the wonderful conversation.
Listen: https://lnkd.in/egMptnRa
New Episode — Investor Spotlight: Bill Schultz, Beliade Consumer Partners
Bill spent a decade at Goldman Sachs watching the DTC wave reshape consumer from the outside. Now he's seven years into backing the brands doing the reshaping at Beliade Consumer Partners.
Host Hannah Dittman sat down with Bill to get into how early-stage consumer investors actually think — what they underwrite, what they overlook, and what quietly separates the founders who scale from the ones who stall.
A few things that stuck:
💡 Know which path you want before you raise. Venture-backed growth and a founder-owned cash business are fundamentally different journeys.
💡 Financial savviness predicts success more than almost anything else.
💡 Contribution margin is the north star. Everything else gets easier when that number is strong.
💡 Build relationships before you have a capital need. The best deals don't start with a pitch deck.
Listen here: https://lnkd.in/eq4UrR-s
#StartupCPG #CPGPodcast #BeliadeConsumerPartners #InvestorSpotlight #VentureCapital #CPGFounders #Fundraising #ConsumerBrands
Such a great chat and loved your takes, Bill Schultz! A consumer vet who stays curious with a lot of love for the space!!