If you want to reach your audience this summer, start with what they are listening to. 🚗🎧 Via Google Marketing Platform and our partnerships with YouTube Music, Spotify Advertising, Pandora, iHeartRadio, you can easily reach your summer audiences by: 💪 Mood: focus or workout mindset 🎉 Behavior: chill vibes or party 🏖️ Location: staycation at the pool, trip to the beach or roadtrip by the mountain 👪 Age & more With all your premium inventory managed from a single dashboard, you can seamlessly track key metrics and keep your ROI on track.
About us
Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results. Learn more at g.co/marketingplatform
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http://g.co/marketingplatform
External link for Google Marketing Platform
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Updates
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From kickoff to add-to-cart: Is your live sports strategy closing the loop? ⚽ 🛒 This summer of soccer, millions are flocking to YouTube to catch every highlight. With our retail integrations, brands can deploy YouTube campaigns with the Gemini advantage to reach high-intent shoppers and see exactly how sports media spend drives sales at Walmart. 📈 The next era of commerce is here. Win this summer with the Live Sports Biddable Suite in Display & Video 360. 👇
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Standing out in a crowded EV market isn't easy. Renault found a different way: sound 🏎️⚡ To launch the R4 E-Tech Electric in Spain, Renault Group and OMD leveraged Google’s Display & Video 360 programmatic engine alongside Spotify Advertising’s first-party data to scale biddable audio nationwide. Through a targeted approach they precisely reached listeners during workouts, focus hours, parenting moments, or daily commutes. By showing up at the perfect time, the campaign cut through the noise to drive an 11-point increase in ad recall and a 7-point rise in message association. Swipe to inspire your summer audio strategy.👇
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A 28% increase in reach. Over $1M saved in ad spend. Learn how ESPN turned up the volume to score a massive win. ⚽️ When launching their new direct-to-consumer service ahead a massive summer of soccer, ESPN needed to hit millions of fans across their favorite audio and video platforms. By leveraging Display & Video 360, they synced their digital audio and video formats into one powerhouse playbook, tracking the entire fan journey from awareness to subscription. Watch the full breakdown from Inna Kern, VP of Media Strategy & Planning, on how our collaboration with ESPN is helping them succeed.
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Just because it’s summer, your campaign performance shouldn't take a vacation. 👋 With these pro tips and audio campaigns on Display & Video 360 you can make your brand top of mind as your audiences enjoy more screenless moments during holidays. ☀️ Here’s your quick checklist to keep performance sizzling while you're poolside. ⬇️
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Screens: Unplugged. Music: On. Where is your brand? 🤔 During summer consumers are creating more screenless memories and heading outdoors. With audio campaigns on Google Display & Video 360, you can predict their behaviors and meet your audiences everywhere. Reach listeners based on their mood, demographics, or location using our advanced segmentation. Tap into shared moments on connected TVs during backyard gatherings, or turn long weekend traffic into your fast lane by reaching drivers on getaway commutes. With The Gemini advantage and our audio solutions on DV360, don't let your brand go silent this summer.
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#CannesLions2026 is over, but the biggest news in retail media is just getting started. 🌴 Google Display & Video 360 and Walmart Connect have teamed up for your next campaign. Hear why the industry is buzzing from Ryan Mayward, Courtney Rose, and Adam W 👉 Don't wait. Reach out to your Google account team to get started today.
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ICYMI: Walmart Connect and Google's Display & Video 360 have officially joined forces. 🤝 The result? You can now have more precise YouTube campaigns and use closed-loop measurement to track exactly how those views turn into sales at Walmart. Audiences spend an average of over 110M hours per day watching shopping-related videos. This new integration allows brands to capture that massive wave of high-intent attention by pairing it with Walmart Connect’s robust audience insights. Ready to scale your commerce strategy? Reach out to your Google account team to get started. #DV360 #CannesLions2026 #CommerceMedia
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More updates coming out of #CannesLions2026! We teamed up with Walmart Connect for an exclusive roundtable on the future of commerce media. By integrating Walmart Connect into Google DV360, brands can now activate data from 150M weekly shoppers on YouTube campaigns and measure how their ads drive sales at Walmart. A huge thank you to all of our incredible industry partners and attendees who joined us: Ryan Mayward, GM and SVP, Walmart Connect U.S. Courtney Rose, VP, Retail at Google Adam W, 21M subscribers
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Walmart shopper insights meet YouTube via Google Display & Video 360. 📈 Advertisers can now track Walmart sales with closed-loop measurement, and reach high-intent shoppers through YouTube campaigns. The industry is already buzzing. Swipe through to see how ADWEEK, PPC Land, MediaPost, and Search Engine Land are reacting to this next era of commerce media! 👉 𝗟𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲: https://goo.gle/44hpAXJ #GoogleBeach #CannesLions2026