CBS enters the fall 2026 season with a powerhouse lineup of live events, franchise programming and culture-defining moments built to deliver unmatched scale for advertisers. From TV’s most-watched NFL window to live award shows like the VMAs and KCAs, CBS continues to create premium opportunities that connect brands with audiences across every night of the week. See the full lineup here: https://lnkd.in/gcUztAib
Paramount Advertising
Entertainment Providers
New York , New York 36,761 followers
Powered by story. Accelerated by technology.
About us
Paramount Advertising connects brands to culture-defining content across Paramount+, Pluto TV, CBS, Nickelodeon, MTV, Comedy Central, Showtime and more. Through premium environments and advanced ad solutions, we help advertisers reach engaged audiences at scale—turning attention into action across every screen.
- Website
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https://www.paramount.com/about/businesses/advertising
External link for Paramount Advertising
- Industry
- Entertainment Providers
- Company size
- 10,001+ employees
- Headquarters
- New York , New York
- Specialties
- Advertising, Innovation, Digital, Content Creation, Influencer Integrations, Advanced Advertising , Creative & Marketing, Marketing, and Inclusive Storytelling
Updates
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Join us on the French Riviera as Paramount heads to Cannes Lions for a week of conversations, connections, and can’t-miss panels. Explore the full lineup of attendees, speakers, and events on our Cannes hub, and meet with us at the beautiful Le Majestic throughout the week. 🌟https://lnkd.in/geVkNP6C À bientôt!
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Paramount Advertising reposted this
The Dutton Ranch premiere delivered the biggest original series debut in Paramount+ history 👏 ⭐️ 12.9M viewers in first week on Paramount+ ⭐️ #1 streaming series premiere according to Nielsen ⭐️ #1 new cable series premiere since 2023 ⭐️ #1 Paramount+ premiere across owned social channels A huge congratulations to the cast, creators, and many teams who made this happen! https://para.mt/4u0bWmr
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Tonight, the world’s largest fan-voted award show takes over Las Vegas! Hosted by Queen Latifah, the 52nd American Music Awards will deliver the kind of tentpole cultural moments audiences can’t miss, with performances from Keith Urban, SOMBR and Twenty One Pilots, plus BTS reuniting for their first awards show appearance together in four years.
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The tribe has spoken...and this partnership is giving the ultimate (e.l.f.ie) advantage. 🏝️ Ahead of the Survivor 50 finale, we partnered with E.L.F. BEAUTY on a campaign built to tap into the fandom, conversation and cultural impact surrounding one of the most enduring and influential franchises in TV history. "With its culturally savvy and community-driven approach, e.l.f. Cosmetics is a perfect partner for this landmark season, and the e.l.f.ie Advantage creative campaign is a bold example of entertainment-first storytelling that authentically engages fans and seamlessly lives within the show’s universe,” said Paramount Media Lab's Beth Trentacoste. The collaboration comes as Survivor 50 ranks as TV’s #1 reality series with nearly 10M viewers this season, while the premiere delivered the most social interactions of any Survivor episode ever. Catch the LIVE finale tonight at 8 PM ET on CBS and Paramount+. Read more in Marketing Dive: https://lnkd.in/ex9bDjTq
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Ahead of Friday's Dutton Ranch premiere, we teamed up with Molson Coors Beverage Company and Coors Banquet on “Earn Your Spurs” — a campaign inspired by a core code of cowboy culture: spurs aren’t given, they’re earned. “In the West, spurs mean something. They represent the grit, time and effort it takes to earn your place,” said Coors Banquet's Alyssa Lynner. From limited-edition spur straps with built-in bottle openers to a campaign rooted in Western heritage, the partnership gives fans a new way to connect with the world of the ranch. Don't miss Dutton Ranch premiering May 15 at 8PM ET/PT on Paramount+ and Paramount Network.
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Powered by Story. Accelerated by Technology. Throughout April, we welcomed partners to a series of intimate and curated Upfront experiences designed to showcase where Paramount is headed. Hear from Paramount Advertising leaders Jay Askinasi, Danielle Carney, Karen Phillips and Lydia Daly on the conversations, collaboration, and innovation that made these events so meaningful. At the center of it all is our commitment to helping partners navigate what’s next with clarity, creativity, and solutions built for long-term growth. Thank you to our teams across the company who brought these experiences to life—and to our partners for joining us in Chicago, LA and New York.
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Our partnership between MTV News, Bill Bellamy, and Lionsgate for their new film Michael proved the power of thoughtful collaboration at scale. Now nearing $200M at the domestic box office, the film’s success reinforces Michael Jackson’s lasting cultural impact and the power of nostalgia-driven storytelling. By reviving the iconic MTV News style and tapping into Bill Bellamy’s authentic voice, the campaign brought fans back to the moments they first experienced hits like “Billie Jean” and “Thriller” on MTV. Executed across the Paramount portfolio, it became more than a promotion — it was an emotional reconnection that reminded audiences why Michael remains the King of Pop. Big congrats to our partners at Horizon Media and Lionsgate on an incredible run! 👏
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From fandom and culture to shifting perceptions around aging, this past week sparked meaningful conversations at POSSIBLE and #PHMHealthFront. At POSSIBLE, we introduced Powered by Story: The New Playbook for Brands, Fans & Entertainment, exploring how storytelling drives modern brand growth, fan engagement, and cultural impact. The conversation encouraged brands to think more like showrunners — becoming part of the story through premium IP, fandom, and impactful integrations. Then at #PHMHealthFront, we unveiled an industry first-look at Aging Around, our latest research on how older Americans are redefining aging, health, and cultural influence, and what that means for brands looking to build trust and relevance with today’s ageless consumer. Across both conversations, one thing was clear: audiences are evolving, expectations are shifting, and the brands making the biggest impact are the ones leading with authenticity, insight, and connection. A huge thank you to everyone who joined us and to our Paramount speakers, Mary Kate Callen, Dayo Harewood, Alexander Cammy and Michelle Green!
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