FMCG

The United States' Favorite Food Brands

While grocery shopping, there are certain brands which we always instinctively grab for, be it your favorite breakfast cereal or 'the best' frozen pizza. Companies work hard to not only deliver high quality products, but - arguably more importantly - also to build up a strong brand image among consumers. A newly released survey by Morning Consult has revealed the food and beverage brands which have managed to do this most successfully. When it comes to net favorability (share of respondents giving a favorable rating minus the share giving a negative rating), Hershey's is the winner with a score of 78.6.

Description

This shows the packaged food and beverage brands with the highest net favorability in the U.S. in 2018.

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Most loved brands by consumers in the United States in 2020, by net favorability score
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Most popular brands of frozen convenience food products in the U.S. 2024
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Importance of buying branded food and beverage products among U.S. consumers as of May 2018, by category
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Most popular brands of chocolate and candy bars in the United States in 2025
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What is your favorite beer brand?*
Most trusted brands in the food industry in the United States in 1st quarter 2024

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