Gousto brand awareness, usage, popularity, loyalty, and buzz among online grocery & meal delivery users in the United Kingdom in 2024

How high is the brand awareness of Waitrose in the UK?
When it comes to online grocery delivery users, brand awareness of Waitrose is at ** % in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Waitrose in the UK?
In total, ** % of UK online grocery delivery users say they like Waitrose. 

What is the usage share of Waitrose in the UK?
All in all, ** % of online grocery delivery users in the UK use Waitrose. 

How loyal are the customers of Waitrose?
Around ** % of online grocery delivery users in the UK say they are likely to use Waitrose again.

What's the buzz around Waitrose in the UK?
In September 2024, about ** % of UK online grocery delivery users had heard about Waitrose in the media, on social media, or in advertising over the past four weeks. 

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