Survey time period: 17 August 2022 to 29 August 2022
How high is the brand awareness of KiK in Germany? When it comes to fashion store customers, brand awareness of KiK is at in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is KiK in Germany? In total, of German fashion store customers say they like KiK. However, in actuality, among the of German respondents who know KiK, of people like the brand.
What is the usage share of KiK in Germany? All in all, of fashion store customers in Germany use KiK. That means, of the who know the brand, use them.
How loyal are the customers of KiK? Around of fashion store customers in Germany say they are likely to use KiK again. Set in relation to the usage share of the brand, this means that of their customers show loyalty to the brand.
What's the buzz around KiK in Germany? In August 2022, about of German fashion store customers had heard about KiK in the media, on social media, or in advertising over the past three months. Of the who know the brand, that's , meaning at the time of the survey there's little buzz around KiK in Germany.
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