Survey time period: 24 August 2022 to 26 September 2022
How high is the brand awareness of Jordan in Germany? When it comes to sneakers users, brand awareness of Jordan is at % in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Jordan in Germany? In total, % of German sneakers users say they like Jordan. However, in actuality, among the % of German respondents who know Jordan, % of people like the brand.
What is the usage share of Jordan in Germany? All in all, % of sneakers users in Germany use Jordan. That means, of the % who know the brand, % use them.
How loyal are the owners of Jordan? Around % of sneakers users in Germany say they are likely to use Jordan again. Set in relation to the % usage share of the brand, this means that % of their owners show loyalty to the brand.
What's the buzz around Jordan in Germany? In September 2022, about % of German sneakers users had heard about Jordan in the media, on social media, or in advertising over the past three months. Of the % who know the brand, that's %, meaning at the time of the survey there's little buzz around Jordan in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.