Survey time period: 24 August 2022 to 26 September 2022
How high is the brand awareness of Burberry in Germany? When it comes to luxury fashion users, brand awareness of Burberry is at % in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Burberry in Germany? In total, % of German luxury fashion users say they like Burberry. However, in actuality, among the % of German respondents who know Burberry, % of people like the brand.
What is the usage share of Burberry in Germany? All in all, % of luxury fashion users in Germany use Burberry. That means, of the % who know the brand, % use them.
How loyal are the owners of Burberry? Around % of luxury fashion users in Germany say they are likely to use Burberry again. Set in relation to the % usage share of the brand, this means that % of their owners show loyalty to the brand.
What's the buzz around Burberry in Germany? In September 2022, about % of German luxury fashion users had heard about Burberry in the media, on social media, or in advertising over the past three months. Of the % who know the brand, that's %, meaning at the time of the survey there's little buzz around Burberry in Germany.
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