Coca-Cola brand awareness, usage, popularity, loyalty, and buzz among soft drink drinkers in the United States in 2024

How high is the brand awareness of Coca-Cola in the United States?
When it comes to soft drink drinkers, brand awareness of Coca-Cola is at ** % in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Coca-Cola in the United States?
In total, ** % of U.S. soft drink drinkers say they like Coca-Cola. However, in actuality, among the ** % of U.S. respondents who know Coca-Cola, ** % of people like the brand.

What is the consumption share of Coca-Cola in the United States?
All in all, ** % of soft drink drinkers in the United States consum Coca-Cola. That means, of the ** % who know the brand, ** % use them.

How loyal are the drinkers of Coca-Cola?
Around ** % of soft drink drinkers in the United States say they are likely to use Coca-Cola again. Set in relation to the ** % usage share of the brand, this means that ** % of their drinkers show loyalty to the brand.

What's the buzz around Coca-Cola in the United States?
In ************ , about ** % of U.S. soft drink drinkers had heard about Coca-Cola in the media, on social media, or in advertising over the past three months. Of the ** % who know the brand, that's ** %, meaning at the time of the survey there's some buzz around Coca-Cola in the United States.

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