Survey time period: 12 May 2022 to 17 October 2022
How high is the brand awareness of Sainsbury's in the UK? When it comes to frozen pizza eaters, brand awareness of Sainsbury's is at % in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sainsbury's in the UK? In total, % of UK frozen pizza eaters say they like Sainsbury's. However, in actuality, among the % of UK respondents who know Sainsbury's, % of people like the brand.
What is the usage share of Sainsbury's in the UK? All in all, % of frozen pizza eaters in the UK use Sainsbury's. That means, of the % who know the brand, % use them.
How loyal are the customers of Sainsbury's? Around % of frozen pizza eaters in the UK say they are likely to use Sainsbury's again. Set in relation to the % usage share of the brand, this means that % of their customers show loyalty to the brand.
What's the buzz around Sainsbury's in the UK? In , about % of UK frozen pizza eaters had heard about Sainsbury's in the media, on social media, or in advertising over the past three months. Of the % who know the brand, that's %, meaning at the time of the survey there's little buzz around Sainsbury's in the UK.
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