Skip to main content

When purchasing ice cream, do you pay more attention to the brand or the price?

Brand awareness vs. price awareness when purchasing ice cream in Germany 2017-2021

Last update: Nov 17, 2021

Region: Germany

Statista Research Department

Survey time period: 2017 to 2021

REPORT_DATA_PROBLEMREPORT_PROBLEM_LINK_TEXTORCOPYRIGHT_INFRINGEMENT_LINK_TEXT

Related insights

  1. Do you pay more attention to the brand or price when purchasing dairy products (such as cheese, yoghurt or quark)?
  2. When buying beer, do you pay more attention to the brand or the price?
  3. When you buy fashion and clothing articles, do you pay attention to the brand or the price?
  4. When buying fashion and clothing items, do you pay more attention to the brand or the price?
  5. Which is more important to you when it comes to online services: brand or price?
  6. When buying women's personal care products, do you pay more attention to the brand or the price?
  7. When buying shaving products, do you pay more attention to the brand or the price?
  8. When buying perfumes and fragrances, do you pay more attention to the brand or the price?
  9. When buying men's cosmetics, do you pay more attention to the brand or the price?
  10. Share of Lidl customers based on attention to brand or price when buying chocolate compared to the population in Germany in 2021
  11. When buying women's decorative cosmetics and make-up, do you pay more attention to the brand or the price?
  12. Share of Aldi customers based on attention to brand or price when buying deep-frozen food compared to the population in Germany in 2021
  13. Share of Lidl customers based on attention to brand or price when buying deep-frozen food compared to the population in Germany in 2021
  14. Share of Aldi customers based on attention to brand or price when buying chocolate compared to the population in Germany in 2021
  15. What is more important to you when buying sportswear: brand or price?
  16. What is more important to you when buying sports equipment: brand or price?
  17. Main factors influencing ice cream purchases in Japan as of October 2024
  18. What is more important to you when buying casual clothes: brand or price?
  19. When buying breakfast products (e.g. muesli, cornflakes, etc), is the price or the brand more important to you?
  20. What is more important to you when buying sports shoes: brand or price?
  21. Consumer attitudes towards ice cream in Germany in 2024
  22. Share of Lidl customers based on attention to brand or price when buying salty snacks such as chips compared to the population in Germany in 2021
  23. Share of Aldi customers based on attention to brand or price when buying salty snacks compared to the population in Germany in 2021
  24. When shopping, what is more important to you: brand or price?
  25. Brand or price awareness among women when buying sportswear in Germany in 2017
  26. What is more important to you when buying jeans: brand or price?
  27. Share of Lidl customers by agreement with the statement "When buying body care products, I pay more attention to the brand than the price" compared to the population in Germany in 2018
  28. Consumer price index for the individual consumption of ice cream in Germany from 2015 to 2025 (index year 2015 = 100)
  29. Which of the following statements applies to you the most when buying accessories?
  30. The German population on price and brand consciousness when buying perfume/ scents in 2021, by gender
  31. Ice cream lovers in Germany | Consumer Report
  32. Ice cream in Germany
  33. Ice cream in Germany - statistics & facts
  34. Ice cream and frozen desserts in the U.S. - statistics & facts
  35. Ice cream lovers in Switzerland | Consumer Report
  36. Brand KPIs for ice cream: Ben & Jerry's in Germany
  37. Brand KPIs for ice cream: Nestlé in Germany
  38. Brand KPIs for ice cream: TipTop in Germany
  39. Brand KPIs for ice cream: Breyer's in Germany
  40. Brand KPIs for ice cream: Häagen-Dazs in Germany
  41. Brand KPIs for ice cream: K-Favourites in Germany
  42. Ice cream lovers in Poland | Consumer Report
  43. Ice cream lovers in Austria | Consumer Report
  44. Brand KPIs for ice cream: Cremissimo in Germany
  45. Frozen dessert market in Europe - Statistics and Facts
  46. Dairy product consumers in Germany | Consumer Report
  47. Ice cream lovers in the United States | Consumer Report
  48. Ice cream lovers in France | Consumer Report
  49. Brand KPIs for ice cream: Carte D'Or in Germany
  50. Dairy products in Germany - statistics & facts
You need a Statista Account for unlimited access.
  • Immediate access to 1m+ statistics
  • Incl. source references
  • Download as PNG, PDF, XLS, PPT
Compare Plans
We’re happy to help

Get in touch with us for additional information

Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.

Get in touch