In 2025, the largest share of vegans, at percent, could be found in the Midlands and the Rest of South. In contrast, the smallest proportion of the population that identified themselves as vegan could be found in the other regions of Great Britain.
Other facts about Veganism in the UK
It is estimated that about million people in the UK followed a vegan diet in 2024. The exact number is disputed and can vary from source to source; however, it seems clear that the number of vegans has been growing. Other estimates put the share of vegans at percent of the UK internet population (excluding children and seniors over 65), which would put the number of vegans at around million in 2025. Ethical motivations and healthier living are the main drivers for becoming a vegan in the UK.
A growing importance of ethical consumerism
Ethical dimensions increasingly drive consumer spending, whether these are animal-welfare and environmental concerns - in the case of veganism and vegetarianism in particular - or concerns for human rights and social justice. Average household spending on ethical food in the UK has reached billion British pounds.