Gift-giving remains a cherished tradition among Australians as the holiday season approaches. According to a consumer survey conducted in Australia in 2025, over percent of shoppers planned to purchase gifts for immediate family members during the festive period. also featured prominently on Australians’ gift lists, with over percent of respondents intending to buy presents for their friends.
What presents are Australians intending to wrap up this Christmas?
Over percent of Australians planned to buy gifts for to immediate family members in 2024, with an overall higher focus on close familial relationships when deciding who to keep on or scratch off the gift list. Regarding gift selection, clothing, footwear, and accessories topped the list of planned present purchases among Australians, with around half of respondents intending to buy gifts from this category. Gift cards and vouchers were the second most common choice, followed by food and beverages. Interestingly, in 2024, there was a shift in Australian gifting trends from 2023, with handmade presents becoming more popular for friends and colleagues but less prevalent for immediate and extended family. The intention to give money in the form of cash and gift cards became more popular across all intended gift recipient groups.
Spreading Christmas cheer: gift-giving motivations and inspiration
The spirit of generosity drives Australian shoppers during the festive season. A 2023 survey found the leading motivations for buying Christmas gifts among Australians were to show love and care and bring joy to others by making someone smile. When it comes to finding the perfect gift, several Australians found inspiration while browsing in-store, chatting with friends and family, or flicking through catalogs. The Black Friday and Cyber Monday sales period remains a peak time for Australia’s Christmas shoppers, where they can purchase gifts for their loved ones cost-effectively through good deals and prices.