Skip to main content

Preference for usually buying from the same brands vs. trying new ones among baby boomers and overall adults in the United States as of May 2024

Brand loyalty levels among baby boomers and overall adults in the U.S. 2024

Last update: Oct 21, 2024

Region: United States of America

Statista Research Department

Survey time period: May 2024

REPORT_DATA_PROBLEMREPORT_PROBLEM_LINK_TEXTORCOPYRIGHT_INFRINGEMENT_LINK_TEXT

Related insights

  1. Share of consumers who considered themselves loyal to certain retailers, brands, or stores in the United States as of June 2024, by age group
  2. Consumer loyalty to brands they love in the United States and the United Kingdom in 2024
  3. Most popular brands, products, and services among baby boomers in the United States as of June 2021
  4. Level of loyalty towards favorite brands among consumers worldwide as of February 2020, by age group
  5. Share of consumers joining loyalty programs to express loyalty to a brand or company in the United States as of May 2022, by generation
  6. Likelihood to switch away or become less loyal to a brand among consumers in the United States, the United Kingdom, and France in 2024, by age group
  7. Consumers who buy products from a particular brand because it is a brand they trust in the United States in 2022, by generation
  8. Consumers who are loyal to health and beauty brands in the United States as of June 2017, by generation*
  9. Percentage of consumers more likely to increase their participation in loyalty programs in the United States as of November 2023, by generation
  10. Share of consumers who considered themselves loyal to certain retailers, brands, or stores in the United States from 2022 to 2024
  11. Level of brand loyalty among Millennials in the United States in 2015
  12. Proportion of consumers who usually buy the same baby care brand in the United States in 2023
  13. Brand discovery channels among Baby Boomer consumers in 2026
  14. Consumers who are loyal to food and beverage brands in the United States as of June 2017, by generation*
  15. Share of consumers who prefer buying locally-grown brands in the U.S. in 2022, by generation*
  16. Percentage of consumers tending to buy brands that reflected their personal values worldwide as of October 2023, by generation
  17. Likelihood to participate in a brand’s loyalty or rewards program based on brand values according to consumers in the United States in April 2022, by generation
  18. Loyalty or rewards program’s impact on the likelihood to continue doing business with a brand according to consumers in the United States in 2023, by generation
  19. Likelihood to engage with loyalty program promotions among consumers in the United States, the United Kingdom, and France in 2024, by age group
  20. Share of shoppers who buy store brands to save money in the United States in 2017, by generation*
  21. Share of alcohol consumers who usually buy the same brand in the United States in 2023, by age
  22. U.S. Baby Boomers' grocery shopping behavior - statistics & facts
  23. Brand shopping preferences among consumers in the United States in 2021
  24. Brand loyalty - statistics & facts
  25. Percentage of consumers aged 55 years and older feeling that their age group was accurately represented in advertising and marketing in the United States as of March 2026, by brand loyalty
  26. Percentage of adults reporting having ever purchased a product because it had an interesting logo in the United States as of April 2023, by generation
  27. Brand loyalty among skincare shoppers in the United States in 2022
  28. Share of consumers buying more store brands during the coronavirus outbreak in the United States in 2020, by generation
  29. Share of consumers who considered themselves loyal to certain retailers, brands, or stores worldwide in 2024, by generation
  30. Leading influences on choosing a brand or item according to consumers aged 55 years and above in the United States as of August 2023
  31. Most valued loyalty program features among Millennials and Baby Boomers worldwide in 2016*
  32. Share of consumers who considered themselves loyal to certain retailers, brands, or stores in Germany as of June 2024, by age group
  33. Senior online shopping behavior - statistics & facts
  34. Generational grocery shopping behavior in the U.S. - statistics & facts
  35. U.S. generations in focus
  36. Generational grocery shopping behavior in the U.S.
  37. Baby toiletry purchasers in the United States | Consumer Report
  38. Baby boomers in Poland | Consumer Report
  39. U.S. Gen Z & millennials: consumer goods and shopping behavior - statistics & facts
  40. Generational grocery shopping behavior in the UK - statistics & facts
  41. Brand-loyal personal care consumers in Italy | Consumer Report
  42. Brand-loyal personal care consumers in Poland | Consumer Report
  43. Brand-loyal personal care consumers in Germany | Consumer Report
  44. Baby boomers in Germany | Consumer Report
  45. Baby boomers in Korea | Consumer Report
  46. Brand-loyal personal care consumers in the United Kingdom | Consumer Report
  47. Who Buys the Most Toys?
  48. Brand-loyal personal care consumers in India | Consumer Report
  49. Brand-loyal personal care consumers in Finland | Consumer Report
  50. Advertising consumption and perception in the United States – statistics & facts
You need a Statista Account for unlimited access.
  • Immediate access to 1m+ statistics
  • Incl. source references
  • Download as PNG, PDF, XLS, PPT
Compare Plans
We’re happy to help

Get in touch with us for additional information

Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.

Get in touch