In 2026, Mars Incorporated was the world’s second leading confectionery company, with generated sales of around billion U.S. dollars. While the company is known for its candy and chocolate brands, Mars also focuses on pet care products and affordable meals. Mondelēz International outperformed Mars in 2026. Both companies sales values include items beyond confectionery.
Americans favorite chocolate and candy bar brands
In 2025, many brands of chocolate and candy were consumed in the United States, the favorite confectionery brands of the year were and . About and percent of survey respondents identified the two brands as brands they bought in the past three months. Reese's ranked third.
A Swiss brand on the other side of the Atlantic
Ranked among the favorite candy bar and chocolate brands of Americans is one Swiss brand. Lindt, or Chocoladefabriken Lindt & Sprüngli AG with its full name, was bought by percent of Americans in the last three months. However, the brand is known to almost of Americans who eat candy bars and chocolate. For the Swiss brand, there is still room left to expand its customer base.