In 2026, Mexico was forecast to hold approximately percent of the e-commerce market in Latin America and the Caribbean, closely followed by Brazil with over percent of the e-commerce revenue in the region. Throughout the year, various economies in the region were poised to increase their market share, with Brazil and Mexico exhibiting the most substantial growth in online sales.
The largest market has a foreign leader
In 2024, Latin America saw its largest e-commerce economy thrive. That year, online shopping in Brazil generated nearly billion Brazilian reals in revenue. Competition among online retailers for Brazilian shoppers is fierce, but Mercado Libre (Mercado Livre in Brazil), founded in Argentina, remains at the forefront. In February 2025 alone, this marketplace attracted close to million shoppers to its platform, surpassing its closest rival, Amazon Brasil, by around percent.
Mobile commerce: a game-changer
Mobile devices have played a pivotal role in democratizing internet access and online purchasing in Latin America. By the end of 2025, mobile retail e-commerce sales in the region were forecast to reach approximately billion U.S. dollars, quadrupling the 2019 figures before the COVID-19 pandemic. In Brazil, books were the most purchased product category via mobile devices in 2024.