Leading frozen desserts, ranked by most purchased in the United Kingdom (UK) in November 2013

This statistic displays the leading frozen dessert brands in the United Kingdom (UK), according to a survey conducted in November 2013. The leading six desserts were all ice cream products, with Ben & Jerry's ice cream ranking highest with 41 percent of respondents purchasing its products at the time of the survey. A majority of consumers eat desserts (excluding cakes) two to three times a month, with ready to eat desserts the most popular format. In terms of frozen confectionery and desserts, their retail value has remained fairly steady, while the volume of the market has fallen slightly. Chilled desserts, on the other hand, are experiencing year on year increases in value.