Market share of the leading peanut butter brands in the United States in 2017

Jif was the leading peanut butter brand in the United States in 2017 by a wide margin. The brand controlled over ** percent of the market in that year, triple that of Skippy, the next largest brand. This market share translates into sales of over *** million U.S. dollars in 2017, compared to *** million dollars for Skippy.

The Jif brand

The Jif peanut butter brand originally started life in 1958 after Proctor and Gamble bought Big Top peanut butter from W.T. Young Foods, Inc., rebranded the spread and reformulated the recipe. In 2001, the brand was sold to The J.M Smucker Company.

Peanut butter market landscape

Sales of Jif represent nearly a third of total peanut butter sales in the United States. In 2017, the industry had sales of over *** billion dollars. The J.M. Smucker Company, which owns Jif, enjoyed a **** percent share of the overall peanut butter market, mostly owing to Jif, but also other peanut butter brands under their control.