In 2023, India's FMCG market size was billion U.S. dollars, a significant increase from the previous year. The FMCG market was estimated to reach over billion dollars in 2027.
Rural FMCG market as a growth factor
The fast moving consumer goods market is the fourth largest sector in the Indian economy. The country’s FMCG market consisted of food and beverages, household and personal care, and healthcare. Household and personal care amounted to percent of the shares. Although rural and urban areas shared the market almost equally, the former drives the market in terms of growth rate.
Online FMCG market
The online FMCG market size in the e-commerce sector was estimated to be over billion U.S. dollars in 2023. The country’s e-commerce market is one of the fastest-growing in the world. When India announced its first nationwide lockdown in the face of the coronavirus pandemic in March 2020, online shopping turned into a more relevant alternative for offline FMCG purchases.