The rise of neobrokers 2026

Commission-free trading and accessible digital platforms have lowered entry barriers for retail investors, enabling neobrokers to build a user base numbering in the hundreds of millions globally. The sector is reshaping retail investing by challenging traditional brokerage models and expanding market access to previously underserved populations. This report examines the current state of the neobroker market, identifies the largest and fastest-growing markets, and profiles the leading players driving this transformation.