FMCG market in Germany

Statistics report on the FMCG market in Germany

This statistics report provides a wide range of data on the FMCG market in Germany. The chapters in the report follow leading FMCG categories, from food to cleaning products. The last chapter includes figures on FMCG in German online retail. Do certain FMCG sell better than others? They do, consistently so.

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Table of contents

Overview

11
  • Premium Statistic Retail sales revenue in Germany 2000-2025
  • Premium Statistic Retail sales in Germany by industry 2024
  • Premium Statistic Market share of individual distribution channels in retail revenue Germany 2020-2025
  • Basic Statistic Year-on-year retail sales revenue change in Germany 2026, by segment
  • Premium Statistic Change in disposable income and private consumption spending 2025
  • Premium Statistic Level and change of private consumption expenditures in Germany 2025
  • Premium Statistic Distribution of consumer spending in Germany by purpose 1991-2025
  • Premium Statistic Share of retail in private consumer spending in Germany 2000-2024
  • Premium Statistic Y-o-y revenue development of FMCG products in food retail in Germany 2024
  • Premium Statistic FMCG manufacturers ad spend in Germany 2025
  • Premium Statistic Ranking of retail companies based on ad expenditure in Germany 2025

Food

7
  • Premium Statistic Consumer spending on food in Germany 1991-2025
  • Premium Statistic Consumer spending on non-alcoholic beverages in Germany 1991-2025
  • Premium Statistic Consumer prices for food and nonalcoholic beverages in Germany 2025
  • Premium Statistic Germany: Consumer prices of alcoholic beverages 2025
  • Premium Statistic Consumer price development for food in Germany 2024, by product group
  • Premium Statistic Per capita food consumption in Germany 1900-2025
  • Premium Statistic Per capita consumption of beverages in Germany 2003-2023, by type

Tobacco

7
  • Premium Statistic Germany: Consumer spending on tobacco and drugs 2025
  • Premium Statistic Consumer price development for tobacco products in Germany 1992-2024
  • Premium Statistic Per capita cigarette consumption in Germany 1965-2024
  • Premium Statistic Sales volume of tobacco goods in Germany 2009-2025, by segment
  • Premium Statistic Sales volume of taxed cigarettes Germany 1965-2025
  • Premium Statistic Sales volume of taxed rolling tobacco Germany 1991-2024
  • Premium Statistic Sales volume of cigars and cigarillos in Germany 2002-2024

Cosmetics and body care

6
  • Premium Statistic Consumer price index for body care products in Germany 2000-2025
  • Premium Statistic Germany: Personal care product revenue 2025
  • Premium Statistic Revenue from body care products in Germany 2017-2025, by product group
  • Premium Statistic Cosmetics and body care products monthly retail revenue change in Germany 2026
  • Premium Statistic Cosmetics and body care product sales by distribution type in Germany 2025
  • Premium Statistic Revenue from decorative cosmetics in Germany 2004-2025

Detergents and cleaning products

6
  • Premium Statistic Household consumer goods CPI Germany 2000-2025
  • Premium Statistic Germany: Sales of laundry, cleaning and household detergents to 2025
  • Premium Statistic Revenue from detergents and cleaning products Germany 2004-2025, by product group
  • Premium Statistic Revenue distribution of household cleaning products Germany 2025, by sales channel
  • Premium Statistic Revenue from detergents Germany 2004-2025, by product type
  • Premium Statistic Revenue from household cleaning products Germany 2004-2025

Interactive and online retail

7
  • Premium Statistic Revenue of goods sold in interactive retail in Germany 2014-2024
  • Premium Statistic Online retail revenue from selected product groups in Germany 2023-2025
  • Premium Statistic FMCG online retail sales in Germany to 2025
  • Premium Statistic Retail market share of mail-order and online retail in Germany 2000-2024
  • Premium Statistic FMCG product revenue share in German online trade 2010-2025
  • Premium Statistic Purchasing groceries on the internet or from online shops 2019-2025
  • Premium Statistic Online sales revenue share of multichannel retailers in Germany 2013-2025
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