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City trip tourists in Spain | Consumer Report
Consumer Insights report
Who are City trip tourists in Spain, what matters to them, and how can brands reach them? This consumer insights report answers these questions using survey data from the Statista Consumer Insights.
The report builds a detailed picture of City trip tourists in Spain across generations, from Gen Z to Baby Boomers. It explores their financial and household situation alongside the values, hobbies, interests, and sports that shape their lifestyles.
Beyond demographics, this consumer profile looks at how they behave in the marketplace and what their eating and drinking habits reveal about them. Heavy and light City trip tourists in Spain are analyzed separately and compared with the average consumer. The report also explores the topics occupying their minds, such as inflation, healthcare, and housing, as well as their political outlook and willingness to embrace new products.
The final section focuses on reaching this audience, examining where they spend their time across media and social platforms such as Instagram, TikTok, YouTube, and Facebook, and which types of advertising stand out to them compared with the average consumer. Marketers can use these findings for audience targeting and media planning.
All information in this report is based on our Consumer Insights Global survey with 2M+ interviews across 32 countries, updated quarterly. Get full access to unlock the complete dataset, even more detailed audience segmentation, and all underlying data points behind these insights.
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Table of contents
- Description
- Content
- Tables
Selected insights about City trip tourists in Spain:
• Bachelor's degree is the most common education level among city trip tourists
• A significant share of city trip tourists report high household income
• Housing is the top national concern for a notable share of city trip tourists
• Political views of city trip tourists are evenly distributed with left and right
Management summary
- Key insights
- Life stages
- Gender
- Education
- Income
- Household classification
- Type of community
- Living Situation
- LGBTQ+
- Life values
- Main interests
- Hobbies & leisure activities
- Sport activities
- Sports followed
- Pets
- Consumer attitudes
- Challenges facing the country
- Politics
- Innovation adoption
- View on the country's economic situation
- View on personal economic situation
- Economic concerns
- Media usage
- Social media usage
- Digital advertising touchpoints
- Non-digital advertising touchpoints
Demographic profile
- Age of consumers in Spain
- Gender of consumers in Spain
- Level of education in Spain
- Share of consumers in Spain in the high, middle, and low thirds of household gross income
- Type of households in which consumers in Spain live
- Communities where consumers live in Spain
- Accommodation type and home ownership in Spain
- LGBTQ+ status of consumers in Spain
- Most important aspects of life for consumers in Spain
- Top 10 interests of city trip tourists in Spain
- Top 10 hobbies and leisure activities of city trip tourists in Spain
- Top 10 sports activities of city trip tourists in Spain
- Top 10 sports followed by city trip tourists in Spain
- Pets living with city trip tourists in Spain
- Agreement with statements in Spain
- The 10 most important issues facing Spain according to city trip tourists
- Political attitudes of consumers in Spain
- Innovation adopter types based on statements towards innovation by consumers in Spain
- Economic situation in Spain as perceived by city trip tourists
- Perceived personal economic situation of city trip tourists
- Agreement with statements regarding economic concerns of city trip tourists
- Type of media consumers in Spain have been using in the past 4 weeks
- Top 10 social networks used by city trip tourists
- Top 10 channels where city trip tourists in Spain remember coming across digital advertising
- Places where consumers in Spain have come across non-digital advertising in the past 4 weeks
FURTHER REPORTS
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- Premium Statistic Distribution of respondents according to summer holiday plans in Spain in 2025
- Premium Statistic Number of trips by residents in Spain aged 65 or older from the first quarter of 2017 to the fourth quarter of 2022, by gender (in millions)
- Premium Statistic Evolution of the number of trips abroad made by residents in Spain from the first quarter of 2017 to the third quarter of 2024 (in millions)
- Premium Statistic Distribution of trips made by tourists from Spain in 2022, by age group and gender
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