Brand KPIs for luxury fashion: Chanel in India

Consumer Insights report

This report is based on the performance of Chanel in India. Incorporating data from Statista’s Consumer Insights Brand KPIs survey, the report provides you with key consumer insights and benchmarks Chanel against the luxury fashion industry overall and their competitors. Our data allows you to measure the brands position in the market by creating a profile using Statista's five key performance indicators: awareness, popularity, ownership, loyalty, and media buzz.

Topics include:

Brand profile
Brand KPIs & benchmarking

Table of contents

Description
Content

Selected insights on brand KPIs for luxury fashion: Chanel in India

Chanel's branding resonates more with Gen Z
Chanel generally appeals to women more than men
Among Chanel enthusiasts, 36% fall under the high-income category
Among Chanel fans, 56% state that they get excited about luxury fashion products
66% of Chanel owners display loyalty towards the brand

Introduction

Study details
Key insights

Brand profile

Snapshot
Consumer demographics
Qualities
Attitudes

Brand KPIs & benchmarking

Industry comparison
Awareness
Popularity
Ownership
Loyalty
Buzz

Appendix

Consumer Insights
Authors

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