Brand KPIs for chocolate & candy bars: Lady Godiva in Mexico

Consumer Insights report

This report is based on the performance of Lady Godiva in Mexico. Incorporating data from Statista’s Consumer Insights Brand KPIs survey, the report provides you with key consumer insights and benchmarks Lady Godiva against the chocolate & candy bars industry overall and their competitors. Our data allows you to measure the brands position in the market by creating a profile using Statista's five key performance indicators: awareness, popularity, ownership, loyalty, and media buzz.

 

Topics include:

  • Brand profile
  • Brand KPIs & benchmarking

Table of contents

Selected insights on brand KPIs for chocolate & candy bars: Lady Godiva in Mexico

  • Lady Godiva's branding resonates more with Baby Boomers
  • Lady Godiva generally appeals to women more than men
  • Among Lady Godiva enthusiasts, 45% fall under the high-income category
  • Among Lady Godiva fans, 61% state that they get excited about chocolate & candy bar products
  • 70% of Lady Godiva consumers display loyalty towards the brand

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