Brand KPIs for breakfast cereal: Kellogg's Corn Flakes in India

Statista Consumer Insights report

This report is based on the performance of Kellogg's Corn Flakes in India. Incorporating data from Statista’s Consumer Insights Brand KPIs survey, the report provides you with key consumer insights and benchmarks Kellogg's Corn Flakes against the breakfast cereal industry overall and their competitors. Our data allows you to measure the brands position in the market by creating a profile using Statista's five key performance indicators. Which are: awareness, popularity, usage, loyalty, and media buzz.

 

Topics include:

  • Brand profile
  • Brand KPIs & benchmarking

Table of contents

Selected insights on brand KPIs for breakfast cereal: Kellogg's Corn Flakes in India

  • Kellogg's Corn Flakes's branding resonates more with Millennials
  • Kellogg's Corn Flakes generally appeals to men more than women
  • Among Kellogg's Corn Flakes enthusiasts, 40% fall under the high-income category
  • Among Kellogg's Corn Flakes fans, 48% state that they get excited about breakfast cereal
  • 81% of Kellogg's Corn Flakes consumers display loyalty towards the brand

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