Brand KPIs for ice cream: Ben & Jerry's in the United Kingdom

Statista Consumer Insights report

This report is based on the performance of Ben & Jerry's in the United Kingdom. Incorporating data from Statista’s Consumer Insights Brand KPIs survey, the report provides you with key consumer insights and benchmarks Ben & Jerry's against the ice cream industry overall and their competitors. Our data allows you to measure the brands position in the market by creating a profile using Statista's five key performance indicators. Which are: awareness, popularity, usage, loyalty, and media buzz.

Topics include:

Brand profile
Brand KPIs & benchmarking

Table of contents

Description
Content

Selected insights on brand KPIs for ice cream: Ben & Jerry's in the United Kingdom

Ben & Jerry's's branding resonates with Gen Z similarly to other brands in the industry
Ben & Jerry's generally appeals to women more than men
Among Ben & Jerry's enthusiasts, 36% fall under the high-income category
Among Ben & Jerry's fans, 48% state that they get excited about ice cream
91% of Ben & Jerry's consumers display loyalty towards the brand

Introduction

Study details
Key insights

Brand profile

Snapshot
Consumer demographics
Qualities
Attitudes

Brand KPIs & benchmarking

Industry comparison
Awareness
Popularity
Usage
Loyalty
Buzz

Appendix

Consumer Insights
Authors

Report this content

FURTHER REPORTS

Recommended and recent reports

You may also be interested in...

We’re happy to help

Get in touch with us for additional information

Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.