Brand KPIs for ice cream: Häagen-Dazs in the United States

Statista Consumer Insights report

This report is based on the performance of Häagen-Dazs in the United States. Incorporating data from Statista’s Consumer Insights Brand KPIs survey, the report provides you with key consumer insights and benchmarks Häagen-Dazs against the ice cream industry overall and their competitors. Our data allows you to measure the brands position in the market by creating a profile using Statista's five key performance indicators. Which are: awareness, popularity, usage, loyalty, and media buzz.

Topics include:

Brand profile
Brand KPIs & benchmarking

Table of contents

Description
Content

Selected insights on brand KPIs for ice cream: Häagen-Dazs in the United States

Häagen-Dazs's branding resonates more with Gen X
Häagen-Dazs generally appeals to women more than men
Among Häagen-Dazs enthusiasts, 35% fall under the high-income category
Among Häagen-Dazs fans, 54% state that they get excited about ice cream
85% of Häagen-Dazs consumers display loyalty towards the brand

Introduction

Study details
Key insights

Brand profile

Snapshot
Consumer demographics
Qualities
Attitudes

Brand KPIs & benchmarking

Industry comparison
Awareness
Popularity
Usage
Loyalty
Buzz

Appendix

Consumer Insights
Authors

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FURTHER REPORTS

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