Halloween in the U.S.

Statistics report on Halloween in the U.S.

This report presents a range of statistics and facts about Halloween in the United States. In order to provide an in-depth look at Halloween celebration plans and the overall U.S. market, the report is broken down into the following chapters: holiday overview, consumer spending, consumer behavior, Halloween product shopping, and finally a chapter on pumpkin production and consumption.

Table of contents

Overview

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  • Premium Statistic Holidays celebration plans in the U.S. 2026, by event
  • Premium Statistic Consumers intending to buy something during the holidays in the U.S. 2025, by event
  • Premium Statistic How much consumers intend to spend while holiday shopping in the U.S. 2026, by event
  • Premium Statistic Plans for Halloween celebrations U.S. 2026
  • Premium Statistic Distribution of Halloween inspiration sources U.S. 2026

Consumer spending

7
  • Premium Statistic Leading consumer spending events by expected average spend in the U.S. 2026
  • Basic Statistic Annual Halloween expenditure in the United States 2005-2026
  • Basic Statistic Annual Halloween expenditure in the U.S. 2026, by item
  • Premium Statistic Americans' planned spending on Halloween-related items 2005-2026
  • Premium Statistic Americans' planned spending on Halloween-related items by category 2026
  • Premium Statistic Expected change in Halloween spending among U.S. consumers 2026
  • Premium Statistic Impact of inflation and recession on Halloween spending in the U.S. 2024

Consumer behavior

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  • Basic Statistic Participation in Halloween activities in the United States 2015-2026
  • Basic Statistic Plans for Halloween celebrations in the U.S. 2026
  • Basic Statistic Areas of inspiration for Halloween in the U.S. 2026
  • Premium Statistic Where consumers start looking for Halloween inspiration in the U.S. 2026
  • Premium Statistic Stores in which U.S. consumers planned to make their Halloween purchases 2026
  • Premium Statistic Halloween shopping start in the United States 2026
  • Basic Statistic Leading reasons to shop for Halloween before October in the U.S. 2026
  • Premium Statistic Halloween shopping start in the United States in 2024-2026
  • Premium Statistic Use of AI during Halloween shopping U.S. 2026
  • Premium Statistic Importance of Halloween U.S. 2026

Halloween product shopping

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  • Basic Statistic Timing of Halloween costume purchases among consumers in the United States 2024
  • Premium Statistic How much consumers in the United States typically spend per Halloween costume 2024
  • Premium Statistic Timing of Halloween candy purchases among consumers in the United States 2024
  • Premium Statistic Leading types of candy U.S. consumers plan to buy for Halloween 2024
  • Premium Statistic Leading groups consumers buy Halloween candy for in the United States 2024
  • Premium Statistic Why consumers buy Halloween decorations before October in the United States 2026

Pumpkin production & consumption

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  • Basic Statistic Number of people who planned to carve a jack-o-lantern for Halloween U.S. 2017-2026
  • Premium Statistic Jack-o-lantern expenditure in the U.S. 2017-2026
  • Basic Statistic U.S. pumpkin prices during Halloween 2017-2026
  • Basic Statistic U.S. pumpkin production 2001-2025
  • Basic Statistic U.S. pumpkin production value 2001-2025
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