Restaurant delivery: Subway users in United Kingdom | Brand Report

Consumer Insights report

This report provides a data-driven profile of Subway users in United Kingdom, drawn from the Statista Consumer Insights. It compares these brand users side by side with restaurant delivery users and the general population to uncover what sets them apart.

The report starts with a demographic breakdown — generations, gender, education, income, household type, and community size — before exploring what matters to these brand users: their interests, hobbies, sporting habits, and the values they prioritize.

From there, it shifts to attitudes and outlook, covering the national issues they care about most and where they fall on the political spectrum. The final section maps out how to connect with them — which media channels they engage with, which social platforms they spend time on, and where they notice advertising, both online and offline.

Every data point is benchmarked against restaurant delivery users and all respondents in United Kingdom, making it easy to spot opportunities for sharper positioning and smarter media spend.

Table of contents

Selected insights about Subway users in United Kingdom
• YouTube and Instagram are the top social platforms for Subway users at comparable shares
• Soccer is actively played by a significant share of Subway users
• Soccer leads as a spectator sport with of Subway users following it

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