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Candy / chocolate lovers in Mexico | Consumer Report
Consumer Insights report
This target audience report provides a detailed profile of Candy / chocolate lovers in Mexico, drawing on survey data from the Statista Consumer Insights. It looks at Candy / chocolate lovers in Mexico across generations, from Gen Z and Millennials to Gen X and Baby Boomers, and examines their income, household situation, personal values, hobbies, leisure interests, and sports fandom.
The report takes a closer look at how they behave as consumers, including their eating and drinking habits. By comparing heavy and light Candy / chocolate lovers in Mexico with the average consumer, this consumer profile highlights the characteristics that distinguish different parts of the audience. Key concerns such as inflation, healthcare, and housing are also explored alongside political views and interest in new products.
The report concludes with insights into how to connect with this target audience, including their media consumption, use of Instagram, TikTok, YouTube, and Facebook, and the types of advertising they are most likely to notice. Benchmarked against the average consumer in the country, these findings help marketers with audience targeting and media planning.
All information in this report is based on our Consumer Insights Global survey with 2M+ interviews across 32 countries, updated quarterly. Get full access to unlock the complete dataset, even more detailed audience segmentation, and all underlying data points behind these insights.
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Table of contents
- Description
- Content
- Tables
Selected insights about Candy / chocolate lovers in Mexico:
• A significant share of candy chocolate lovers hold a Bachelor's degree or equivalent
• High income households represent a significant share of candy chocolate lovers, above average
• Crime and violence top national concerns for a notable share of candy chocolate lovers
• Candy chocolate lovers in Mexico lean centrist with identifying as Center
Management summary
- Key insights
- Life stages
- Gender
- Education
- Income
- Household classification
- Type of community
- Living Situation
- LGBTQ+
- Life values
- Main interests
- Hobbies & leisure activities
- Sport activities
- Sports followed
- Pets
- Consumer attitudes
- Challenges facing the country
- Politics
- Innovation adoption
- View on the country's economic situation
- View on personal economic situation
- Economic concerns
- Media usage
- Social media usage
- Digital advertising touchpoints
- Non-digital advertising touchpoints
Demographic profile
- Age of consumers in Mexico
- Gender of consumers in Mexico
- Level of education in Mexico
- Share of consumers in Mexico in the high, middle, and low thirds of household gross income
- Type of households in which consumers in Mexico live
- Communities where consumers live in Mexico
- Accommodation type and home ownership in Mexico
- LGBTQ+ status of consumers in Mexico
- Most important aspects of life for consumers in Mexico
- Top 10 interests of candy / chocolate lovers in Mexico
- Top 10 hobbies and leisure activities of candy / chocolate lovers in Mexico
- Top 10 sports activities of candy / chocolate lovers in Mexico
- Top 10 sports followed by candy / chocolate lovers in Mexico
- Pets living with candy / chocolate lovers in Mexico
- Agreement with statements in Mexico
- The 10 most important issues facing Mexico according to candy / chocolate lovers
- Political attitudes of consumers in Mexico
- Innovation adopter types based on statements towards innovation by consumers in Mexico
- Economic situation in Mexico as perceived by candy / chocolate lovers
- Perceived personal economic situation of candy / chocolate lovers
- Agreement with statements regarding economic concerns of candy / chocolate lovers
- Type of media consumers in Mexico have been using in the past 4 weeks
- Top 10 social networks used by candy / chocolate lovers
- Top 10 channels where candy / chocolate lovers in Mexico remember coming across digital advertising
- Places where consumers in Mexico have come across non-digital advertising in the past 4 weeks
FURTHER REPORTS
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