Online video in the United States - statistics & facts

Digital video has become the heartbeat of online entertainment in the United States. By 2026, it is estimated that U.S. adults will spend over 60 percent of their daily screen time watching digital video content. This surge highlights how video has shifted from being a simple form of entertainment to becoming central to how Americans consume media, share experiences, and engage with brands. Platforms like YouTube, Facebook, Instagram, and TikTok are competing for attention and shaping trends.

Share of daily screen time spent watching digital video in the U.S.
****%

U.S. most used social video platform
YouTube

Leading U.S. video property
Alphabet

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Current statistics on this topic

Online Video & Entertainment

Drivers of digital video or audio content purchases in the U.S. 2024

Online Video & Entertainment

Leading U.S. video properties 2026, by reach

Online Video & Entertainment

U.S. most used social video platform 2025

Overview

Share of time spent engaging on social video online among U.S. users 2019-2025
Share of time spent engaging on social video online among U.S. users 2019-2025
Share of time spent on social video activities among users in the United States from 2019 to 2025
U.S. users creating videos for the internet 2025, by age group
U.S. users creating videos for the internet 2025, by age group
Number of videos to upload on the internet or on social media created by users in the United States as of June 2025, by age group
Preferred media for podcast listening among U.S. users 2024
Preferred media for podcast listening among U.S. users 2024
Preferred media among internet users in the United States to engage with podcasts as of January 2024
Estimated annual TikTok revenue in the U.S. 2020-2025
Estimated annual TikTok revenue in the U.S. 2020-2025
Projected revenue of TikTok in the United States from 2020 to 2025 (in billion U.S. dollars)
Estimated annual YouTube revenue in the U.S. 2020-2025, by type
Estimated annual YouTube revenue in the U.S. 2020-2025, by type
Projected revenue of YouTube in the United States from 2020 to 2025, by type (in billion U.S. dollars)
Estimated annual Snapchat revenue in the U.S. 2020-2025
Estimated annual Snapchat revenue in the U.S. 2020-2025
Projected revenue of Snapchat in the United States from 2020 to 2025 (in billion U.S. dollars)

User engagement

Average weekly media use in the U.S. 2025, by medium
Average weekly media use in the U.S. 2025, by medium
Average weekly media use in the United States as of October 2025, by medium (in hours.minutes)
U.S. viewer awareness and understanding of major streaming services 2024
U.S. viewer awareness and understanding of major streaming services 2024
Consumer awareness and understanding of selected video streaming services in the United States as of February 2024
U.S. leading video content type Q2 2025, by usage reach
U.S. leading video content type Q2 2025, by usage reach
Most popular video content type for internet users in the United States as of 2nd quarter 2025, by weekly usage reach
Preferred films and shows by genre in the U.S. 2025
Preferred films and shows by genre in the U.S. 2025
Preferred films and shows by genre in the U.S. as of September 2025

Video streaming on-demand

Revenue of SVOD in the United States 2017-2029
Revenue of SVOD in the United States 2017-2029
Revenue of subscription video-on-demand (SVOD) in the United States from 2017 to 2029 (in billion U.S. dollars)
Number of SVOD users in the United States 2017-2029
Number of SVOD users in the United States 2017-2029
Number of subscription video-on-demand (SVOD) users in the United States from 2017 to 2029 (in millions)
Quarterly Netflix paid streaming subscribers in the U.S. and Canada 2013-2024
Quarterly Netflix paid streaming subscribers in the U.S. and Canada 2013-2024
Number of Netflix paying streaming subscribers in the United States and Canada from 1st quarter 2013 to 4th quarter 2024 (in millions)
Amazon Prime Video brand profile in the United States 2025
Amazon Prime Video brand profile in the United States 2025
Amazon Prime Video brand awareness, usage, popularity, loyalty, and buzz among video-on-demand users in the United States in 2025
Most enjoyable content on video streaming services in the U.S. 2024
Most enjoyable content on video streaming services in the U.S. 2024
Content most enjoyed on selected video streaming services in the United States as of 3rd quarter 2024

Social video & UGC

Share of time spent engaging on social video online among U.S. users 2019-2025
Share of time spent engaging on social video online among U.S. users 2019-2025
Share of time spent on social video activities among users in the United States from 2019 to 2025
U.S. users creating videos for the internet 2025, by age group
U.S. users creating videos for the internet 2025, by age group
Number of videos to upload on the internet or on social media created by users in the United States as of June 2025, by age group
Preferred media for podcast listening among U.S. users 2024
Preferred media for podcast listening among U.S. users 2024
Preferred media among internet users in the United States to engage with podcasts as of January 2024
Estimated annual TikTok revenue in the U.S. 2020-2025
Estimated annual TikTok revenue in the U.S. 2020-2025
Projected revenue of TikTok in the United States from 2020 to 2025 (in billion U.S. dollars)
Estimated annual YouTube revenue in the U.S. 2020-2025, by type
Estimated annual YouTube revenue in the U.S. 2020-2025, by type
Projected revenue of YouTube in the United States from 2020 to 2025, by type (in billion U.S. dollars)
Estimated annual Snapchat revenue in the U.S. 2020-2025
Estimated annual Snapchat revenue in the U.S. 2020-2025
Projected revenue of Snapchat in the United States from 2020 to 2025 (in billion U.S. dollars)

Live streaming

Global share of users watching content via streaming services Q2 2026, by country
Global share of users watching content via streaming services Q2 2026, by country
Share of internet users watching content via streaming services each month worldwide as of 2nd quarter 2026, by country
Video live streaming sites usage in the U.S. 2025
Video live streaming sites usage in the U.S. 2025
Video live streaming sites usage in the U.S. in 2025
Most used video live streaming sites by brand in the U.S. 2025
Most used video live streaming sites by brand in the U.S. 2025
Most used video live streaming sites by brand in the U.S. in 2025
Most popular livestream video categories in the U.S. 2024
Most popular livestream video categories in the U.S. 2024
Most popular categories of livestream videos watched by viewers in the United States as of March 2024
Frequency of watching live stream video in the U.S. 2025, by age group
Frequency of watching live stream video in the U.S. 2025, by age group
Frequency of watching live stream video in the United States as of June 2025, by age group

Mobile video apps

Monthly time spent on selected mobile social apps U.S. 2025
Monthly time spent on selected mobile social apps U.S. 2025
Leading social media apps in the United States in August 2025, by average monthly user engagement (in hours and minutes)
Reach of most popular U.S. smartphone apps 2026
Reach of most popular U.S. smartphone apps 2026
Mobile audience reach of leading smartphone apps in the United States in August 2026
U.S. device usage for weekly online video viewing 2025, by age group
U.S. device usage for weekly online video viewing 2025, by age group
Devices used to watch online video content weekly among viewers in the United States as of June 2025, by age group
U.S. children daily time on video apps 2025
U.S. children daily time on video apps 2025
Average daily time spent by children in the United States on leading video apps in 2025 (in minutes)

Spotlight: online video advertising

Digital Market Outlook: digital video ad spending in the U.S. 2019-2028, by device
Digital Market Outlook: digital video ad spending in the U.S. 2019-2028, by device
Digital video advertising spending in the United States from 2019 to 2028, by device (in billion U.S. dollars)
Digital video ad views in the U.S. 2020-2025, by device
Digital video ad views in the U.S. 2020-2025, by device
Distribution of digital video ad views in the United States from 2nd half 2020 to 2nd half 2025, by device
Distribution of digital ad spending 2025, by format
Distribution of digital ad spending 2025, by format
Distribution of digital advertising revenue in the United States in 2025, by format
Global YouTube advertising revenues 2017-2025
Global YouTube advertising revenues 2017-2025
Worldwide advertising revenues of YouTube from 2017 to 2025 (in million U.S. dollars)

Share of daily screen time spent watching digital video in the U.S.
****%

U.S. most used social video platform
YouTube

Leading U.S. video property
Alphabet

Key figures

The most important key figures provide you with a compact summary of the topic of "Online video usage in the United States" and take you straight to the corresponding statistics.

- Non ad-supported video audience in the U.S.
- ****m
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Detailed statistics
Video streaming audience in the U.S. 2021-2023, by platform
- Share of U.S. Netflix subscribers sharing their password
- **%
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Netflix subscriptions in the U.S. 2023
- YouTubeTV subscribers who think it is cheaper than other types of TV subscription
- **%
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Benefits for U.S. YouTube TV users to subscribing to video streaming platforms 2023

- Most used social video platform in 2023
- YouTube
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U.S. most used social video platform 2025
- Users who prefer watching video podcasts
- 25%
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Detailed statistics
Preferred media for podcast listening among U.S. users 2024
- YouTube estimated subscription revenue in 2025
- *bn USD
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Estimated annual YouTube revenue in the U.S. 2020-2025, by type
- TikTok estimated revenue in 2025
- **bn USD
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Detailed statistics
Estimated annual TikTok revenue in the U.S. 2020-2025

- Amazon Prime awareness and download intent
- ****%
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Detailed statistics
Awareness and download intent for selected video apps among U.S. consumers 2023
- Weekly hours spent on Hulu among GenZers
- 1.8hrs
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Detailed statistics
Weekly hours spent on leading video streaming apps among U.S. Gen Z mobile users 2023
- Daily time spent on YouTube among U.S. children
- **min
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Detailed statistics
U.S. children daily time on video apps 2025