Online dating in Brazil - statistics & facts
With over 16 million users and 53.9 million U.S. dollars in revenue in 2023, online dating in Brazil is a rollercoaster for users and companies involved. Frequently dubbed as “flirting” or “relationship” apps instead of “dating” by locals, these services work more as extensions of social media platforms for Brazilians when connecting with new people. As a result, online dating has an average penetration in Brazil but a small average revenue per user (ARPU) when compared to other markets in North America and Europe. However, the usage and discussions about these platforms often bring to light some of the country’s deepest issues about crime, highlighting challenges for dating platforms looking to profit in Latin America’s biggest online market.
