You’re Invited to
Shop TODAY Holiday House!
On November 19th, join Shop TODAY as we kick off the holiday season in sparkling style at GH on the Park, a historic mansion in the heart of Manhattan.
Spanning three floors, this immersive holiday experience is designed to inspire every aspect of your season, from elevating your holiday hosting to finding the perfect gifts for everyone on your list.
Explore our iconic Brand Bazaar for expert tips, thoughtful gift inspiration, and must-have finds from some of Shop TODAY's most beloved brands across beauty, fashion, home, tech, and more. With curated activations and festive experiences around every corner, there’s something for everyone to discover.
The best part? Everything is included with your ticket, so you can leave your shopping bags behind and simply enjoy the celebration.
And because no holiday experience is complete without a little extra magic, you’ll head home with a gift bag that rivals Santa’s.
Ticket Details
All-day Festivities: Take pictures with Santa, vibe to holiday music, and catch a special guest appearance or two!
Three Immersive Floors: Experience fun brand activations on the first floor, step into Wayfair's Winter Wonderland on the second floor, and transport yourself to a Regent Seven Seas Cruises ship on the third floor.
Snacks & Sips: Savor festive bites and refreshments to cheers the holiday season.
Access to the Shop TODAY Brand Bazaar: Explore and sample top products and experiences from Shop TODAY’s most beloved brands.
Giveaway Bag: Take home a curated bag of giveaways from our gifting sponsors worth over $900! (See sponsors below.)
*Tickets do not include overnight accommodations, dining and alcohol beyond designated event meals and transportation to and from event.
Sample Schedule
Schedule subject to change
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11:00 AM - 1:00 PM |
Session 1 Includes a conversation with TODAY Anchor Dylan Dreyer & Co-Founder of Make It Cute, Amanda Seyfried |
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2:00 PM - 4:00 PM |
Session 2 Includes a performance from current cast members of the hit Broadway musical "Chicago" |
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5:00 PM - 7:00 PM |
Session 3 Includes appearances from Entrepreneur, Podcast Host and Television Personality, Melissa Gorga, and TODAY Lifestyle & Commerce Contributor, Jill Martin Includes a performance from former cast members of the Broadway musical "Wicked" |
GH on the Park
Join us at GH on the Park, an elegant historic mansion set in the heart of New York City.
Brand Bazaar
Experience the Shop TODAY Brand Bazaar—bringing Shop TODAY's most well-loved brands and event-specific product experiences to life. Discover new favorites, sample recent launches, and leave with personalized products and expert recommendations.
Special Guests
Amanda Seyfried
Actress, Co-Founder of Make It Cute
Melissa Gorga
Entrepreneur, Podcast Host and Television Personality
Dylan Dreyer
Co-host, "3rd Hour of TODAY," Meteorologist, NBC News
Jill Martin
TODAY Lifestyle & Commerce Contributor
Activation Sponsors
Frequently Asked Questions
What is the venue address?
54 W 40th St, New York, NY 10018
Can I buy tickets at the door?
No, they must be purchased ahead of time on our website.
Can I arrive at any time during the day?
Please arrive during your designated session time. You will not be admitted if you arrive during a session that you did not purchase a ticket for.
What is the refund policy?
Tickets are non-refundable and non-transferable. Please note, this policy is strictly enforced.
Is there a cut off date to buy a ticket?
Tickets are limited and on a first-come, first-served basis.
What is the dress code?
Feel free to wear comfortable, festive attire—think jeans, sweaters, sneakers, or boots.
Can I leave the event and return later?
No. For safety purposes, we cannot allow re-entry once you've left the premises.
Do I need to bring identification?
Yes, please bring your government-issued ID for check in.