A "good" newsletter open rate used to be 27%.
Now everyone reports 50%. Almost none of that jump is human.
Our CEO & Co-Founder, @AdamRy_n, dives deep into why on the newest episode of the AdTech Marketing Podcast.
Listen in full here:
Shoutout to @khaslett for almost 50 straight issues of Fintech Takes Banking, one year in.
Banking execs don't skim it. They save it.
Proud she's part of Workweek and the @FinityWW Network.
Saw a number this morning I liked. It takes about 7 touchpoints before a B2B buyer trusts you enough for a real conversation. Most reps quit at 2.
The advice attached to it was all about the call. A better opener, a sharper question when they hit you with "just send me some
Healthcare is one of the biggest industries in the country. The people actually running hospitals, health systems, and payers almost never get to say the job is hard.
