Touchland
A SMOOTH NEW PLATFORM FOR A SCENT-SATIONAL BRAND
Discovery and Research, Digital Strategy, UX, Visual Design, Development, Content Production, Art Direction, Photography & Copy
Ah, the fragrant aroma of a fresh new website.
Touchland, founded in 2018, created magic in the mundane world of hand sanitizers, finding immense success. Their products are available in over 2500 stores.
Touchland wanted to break out of the hand sanitizer space and compete more broadly with other face and skincare brands.
To mark the release of their new hair and body mist collection, they embarked on a brand and campaign refresh, partnering with NYC branding agency Mythology.
Zero was tasked with bringing Touchland’s essence to life online, with an upgraded digital storefront and flexible landing page template designed for smooth new product launches.
Zero’s work stayed true to the brand’s ethos with a design approach that blended luxury and technology, giving Touchland’s loyal community the ultimate sensorial experience.
The modular site build incorporated Zero’s own product photography and animations to enhance the overall customer experience, creating better upselling opportunities.
Ultimately, Zero helped Touchland define their digital DNA and create brand consistency across all channels. Ah, the sweet smell of success.
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