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Cloudinary

From Wikipedia, the free encyclopedia
Cloudinary Ltd.
Company typePrivate
IndustryTechnology
Founded2012
FounderItai Lahan (CEO)
Tal Lev-Ami (CTO)
Nadav Soferman (CPO)
Headquarters
San Jose, California[1]
,
United States
Area served
Worldwide
ProductsImage and video management
Number of employees
325 (Oct 2021)
Websitecloudinary.com

Cloudinary is a SaaS company providing cloud media management services for websites and apps. The company is headquartered in San Jose, California with offices in Israel, England, Poland, and Singapore.

History

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Cloudinary was founded in 2012 in Israel[2] by Itai Lahan (CEO), Tal Lev-Ami (CTO), and Nadav Soferman (CPO).[3] Cloudinary grew organically, building a profitable SaaS service, without venture capital funding.[4]

In 2015, Cloudinary opened its U.S. headquarters in Palo Alto, California, and added video management to its services.[5] In the same year the company received a secondary investment from Bessemer Venture Partners (BVP),[6] which was BVP's 100th investment in cloud companies.[7]

In 2019, the company moved to Santa Clara, California, and launched tools for responsive image breakpoint generation.[8] The company also collaborated with researchers at Google to create the image format JPEG XL, which improves image compression and rendering.[9][10][11]

On 7 April 2020, Cloudinary launched a WordPress plug-in for picture and video processing.[12] In August 2020, Salesforce Ventures invested in Cloudinary.[13]

In 2021, Cloudinary introduced Cloudinary Labs, a division focused on developing new technologies in visual media. Initial projects from the lab include MediaFlows, Media Inspector and ServiceWorker, which focus on improving media performance and integrations.[14] In the same year, Cloudinary joined the MACH Alliance, a non-profit advocacy group calling for openness in technology ecosystems.[15]

In 2022, Blackstone participated in a secondary investment, a transaction worth more than $100 million and pushed the company's valuation to $2 billion.[16][17][18] In the same year, Cloudinary also acquired the software company Indivio for an undisclosed amount.[19] Indivio's products allowed for the creation and delivery of video campaigns.[20]

As of 2022, the company manages more than 50 billion assets for almost 10,000 customers worldwide. Customers include brands such as NBC, Grubhub, Bombas, Peloton, and Petco.[21]

In 2023, company launched its New Ventures initiative, a project focused on using technological advancements and immersive experiences.[22][23] Cloudinary simultaneously announced Final Touch, the first product produced by the New Ventures initiative.[24]

The company moved into its current San Jose headquarters in 2024.[25]

Recognition

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In 2023, Cloudinary was named to the Forbes Cloud 100 list for the sixth consecutive year.[26] Also in 2023, the company was awarded the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Digital Customer Experience[27] and also named to the Inc. Power Partner list.[28]

References

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  1. ^ "In an office market riddled with vacancies, this tech company still struggled to find the right space". Silicon Valley Business Journal. October 15, 2024. Retrieved August 24, 2025.
  2. ^ Team, Editorial (2022-02-15). "Digital media startup Cloudinary nets $100M, cements $2B unicorn valuation under 10 years — TFN". Tech Funding News. Retrieved 2025-09-05.
  3. ^ "2 Million". Cloudinary. Retrieved 2024-08-30.
  4. ^ "Bootstrapping a SaaS for Developers with Itai Lahan". softwareengineeringdaily.com. Software engineering daily. 30 March 2016.
  5. ^ Dove, Jackie (5 May 2015). "Cloudinary adds video to its roster of services". thenextweb.com. The Next Web.
  6. ^ "Cloudinary Raises Funding from Bessemer Venture Partners". www.finsmes.com. FINSMES. 20 December 2015.
  7. ^ Fisher, Adam (16 December 2015). "20 Years of Betting Big on the Cloud: Cloudinary is Bessemer's 100th Cloud Investment". www.bvp.com. Bessemer Venture Partners. Archived from the original on 16 August 2016. Retrieved 13 July 2016.
  8. ^ Soferman, Nadav (26 January 2016). "Responsive Image Breakpoints Generator, A New Open Source Tool". www.smashingmagazine.com. Smashing Magazine.
  9. ^ "Cloudinary Uses AI to Further Improve Image Quality Online, Announces JPEG XL Support for Apple Ecosystem". New-TechEurope. 2023-11-19. Retrieved 2024-10-04.
  10. ^ "Cloudinary acquisition signals the growth of video in digital engagement". diginomica.com. 2022-01-17. Retrieved 2024-08-15.
  11. ^ Schneider, Jaron (2024-10-02). "JPEG XL: What It Is And Why You Should Care". PetaPixel. Retrieved 2024-10-04.
  12. ^ "Cloudinary Launches Enhanced WordPress Plugin, Named a WordPress VIP Technology Partner". businesswire. 7 April 2020. Archived from the original on 2020-04-10. Retrieved 24 August 2020.
  13. ^ Giles, Martin. "Exclusive: Bootstrapped Startup Cloudinary Becomes $2 Billion Unicorn Via Blackstone Investment". Forbes. Retrieved 2024-08-15.
  14. ^ "Cloudinary Labs Launches to Fuel Innovation and the Future of Visual Media". AiThority. 2021-07-13. Retrieved 2024-11-01.
  15. ^ "Press Release: Cloudinary Joins the MACH Alliance | MACH Alliance". machalliance.org. Retrieved 2024-09-11.
  16. ^ "Unicorn Cloudinary cuts 8% of workforce". ctech. 2022-11-14. Retrieved 2024-08-15.
  17. ^ Beltran, Luisa (2022-02-16). "Blackstone Invests $100 Million in Media-Tech Firm Cloudinary". Barron's. Retrieved 2025-08-15.{{cite web}}: CS1 maint: url-status (link)
  18. ^ "Blackstone invests over $100m in Cloudinary at $2b valuation". Globes. 2022-02-15. Retrieved 2024-08-15.
  19. ^ "Cloudinary acquisition signals the growth of video in digital engagement". diginomica.com. 2022-01-17. Retrieved 2024-08-15.
  20. ^ Writer, Staff (2022-01-12). "Cloudinary Acquires Indivio To Deliver Video Campaigns At Scale". Martechvibe | Where Technology Powers Marketing. Retrieved 2024-08-15.
  21. ^ "Unicorn Cloudinary cuts 8% of workforce". ctech. 2022-11-14. Retrieved 2024-08-15.
  22. ^ "Cloudinary Launches New Ventures". Talk Martech. 2023-06-29. Retrieved 2025-09-27.
  23. ^ Johnson, David (2023-09-14). "Cloudinary launches New Ventures to drive innovation in visual media". Maddyness UK. Retrieved 2024-10-04.
  24. ^ Johnson, David (2023-09-14). "Cloudinary launches New Ventures to drive innovation in visual media". Maddyness UK. Retrieved 2024-09-12.
  25. ^ Fonstein, Clare A. "In an office market riddled with vacancies, this tech company still struggled to find the right space". www.bizjournals.com. Retrieved 2025-09-05.
  26. ^ "Cloudinary is Named to the Forbes Cloud 100 for Sixth Consecutive Year". Archived from the original on 2025-04-14. Retrieved 2025-09-27.
  27. ^ "Cloudinary Achieves the new AWS Advertising and Marketing Technology Competency". AiThority. 2023-11-30. Retrieved 2024-08-15.
  28. ^ "Cloudinary is a 2022 Inc. 5000 honoree". Inc.com. Archived from the original on 2022-09-03. Retrieved 2025-09-27.
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